Free tools for local business owners
Each one answers a question owners ask us every week, using the numbers you already have. The whole answer shows on the page, nothing you type leaves your browser, and none of them asks for an email first.
Pricing and profit
What to charge, what a price change does to your profit, and which lead sources pay for themselves.
- Cost per booked job calculatorPut your lead sources side by side with your own numbers and see which one pays for itself and which one loses money at your margin.
- Job pricing calculator for contractorsPrice a job from your own costs and the margin you want, see what your markup really earns, and what a discount takes out of the profit.
- Price increase calculatorSee how many customers you could lose after a price increase and still keep the same profit, then write the notice to send them.
Leads and bookings
How fast your business answers a new lead, and how to stop booked appointments turning into empty slots.
- Speed-to-lead self testMystery-shop your own business: time how long your website form, phone and messages take to get a reply, and get a plain scorecard.
- No-show and cancellation policy templatePick your notice window, fee or deposit and grace period, and get a policy for your booking page, a confirmation text and a reminder plan.
Reviews, tracking and accounts
Asking for reviews within the rules, knowing which link sent each visitor, and keeping your accounts in your own name.
- Google review request templatesWrite a review ask for text, email or the counter in your own trade's words, check it against the FTC and Google rules, and print a QR card.
- Marketing account ownership checkCheck whether your Google Ads, Business Profile, domain, website and tracking are in your name, and find out which warnings in an emailed SEO audit matter.
- UTM builder for Google Business ProfileTag the links on your Business Profile, social bios, emails and flyers so your analytics shows which one sent each visitor, with a QR code for print.
Want someone to read the results with you?
Send us what the tools showed. You get a free consult, an honest evaluation and a plan you keep whether or not you hire us.