Small business website design: a site that brings you customers
Send us your current site for a free review: how fast it loads on a phone, where the call and booking buttons sit, and whether it needs fixing or replacing.
- One next step on every page, on the first screen of a phone
- A page for each service and service area, with details that match your Google Business Profile
- The domain and the site set up in your name, and kept current by the team that built them
- An honest evaluation, with no obligation to hire us
- You own every account, domain, profile and CRM
- One team since 2015, nothing subcontracted
- 4,700+ businesses served
Run a trade or a crew? See website design for contractors.
The ranking worked, the ad worked, and the visitor still left.
Search and ads get a stranger to your site. What they find in the next few seconds decides whether they call you or go back to the results and tap the next listing. It is also the step owners check least, because nobody sees their own website the way a stranger does, on a phone, in a hurry.
Six things a site has to do before it gets to look good.
Fast & mobile-first
We design for the smallest phone first and check every page on one before launch. Images are sized for a phone, and pages are built to pass Google's Core Web Vitals on real visits, not just on a desktop test.
Clear path to action
Each page asks for one thing: a call, a booking or a tap for directions. That ask sits on the first screen of a phone and stays within a thumb's reach after the visitor scrolls.
Proof next to the ask
Your review rating, your license number, photos of your own jobs instead of stock, and the towns you actually serve, placed beside the button rather than in the footer.
Search-ready
A page for each service and each main service area, titles and headings written for the searches that should land there, and business details that match your Google Business Profile word for word.
Lead capture
Forms that ask only what you need to call back, click-to-call on every phone screen, and booking that writes into your calendar and CRM, often GoHighLevel, with the page each lead came from attached.
Kept current after launch
New hours, a new service, a price change, a seasonal offer. You send the change and the same team that built the site makes it, so the site keeps matching the business you actually run.
A roofer's website and a med spa's website should not look alike.
A med spa visitor wants results, prices and a way to book a consultation. A homeowner with a roof leak wants a phone number, a service area and proof you are licensed, in that order. A restaurant guest wants the menu and tonight's hours. We plan each site around what its own customers check before they act.
Website design for contractors, in the order a homeowner checks.
Before a homeowner lets a crew into the house, they look for a license, the towns you cover and work that is plainly yours. A contractor site answers all three, then keeps the estimate request short.
A license a homeowner can check
The license number written out in full beside the call and estimate buttons, linked to the state board's lookup where your state has one, so checking you takes one tap instead of a search.
Your own job photos, by service
Roofs, kitchens and decks you actually finished, grouped under the service they show. A stock kitchen on a remodeler's site makes the real work look borrowed, so it never goes on yours.
The towns you cover, by name
A list of the towns you work in, and for the main ones a page showing jobs you finished there, so a homeowner one town over knows you come out to them before they call.
An estimate request that saves a wasted drive
The request asks for the job, the town and, if the homeowner has one, a photo, which is often enough to tell whether a site visit is worth the trip.
What each trade needs beyond the website is on its own page: roofers, HVAC companies, plumbers, electricians, kitchen and bath remodelers and general contractors. The rest are in the trade directory.
The team that builds the site also sends it traffic.
The people who build your pages also run the search and ad campaigns pointed at them, so they see which page each lead came from and fix the pages that lose visitors. The domain and the site are set up in your name from the start, so they stay yours if you ever move on. If your last designer registered the domain or kept the only login, read how to get your website and domain back before you email them.
Find out where your website loses the call.
Send us your current site and the job you most want more of. We will check its speed on a phone, where the call and booking buttons sit and what the first screen says, then tell you whether it needs fixing or replacing.
- A free consult. A real conversation about your business, your area and what is not working yet.
- An honest evaluation. Where you stand in search, ads and follow-up next to the businesses you lose customers to.
- A plan you keep. What we would fix first and why. It is yours whether or not you work with us.
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