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2020.

The year local business went online overnight: closures, curbside, Google My Business attributes and the launch of Google Analytics 4.

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December 2020
Local SEO

Budgeting local search for a reopening year

A core update is rolling out and vaccines are close. What we are telling owners and agency partners to budget for local search in the year ahead.

Read 5 min read
November 2020
Dental

Year-end dental benefits and the calls you miss

Patients with expiring benefits are searching now. The listing work and phone habits that decide which practice gets the call before January.

Read 5 min read
October 2020
Analytics & Tracking

Google Analytics 4 is now the default property

Google Analytics 4 is now the default for new properties. Why we are tagging both on local business sites this month instead of switching over.

Read 5 min read
September 2020
Restaurants

Restaurant listings before the patios close

Outdoor dining ends in weeks. The hours, attributes, ordering links, gift cards and photos that decide who gets the winter takeout order.

Read 5 min read
August 2020
For Agencies

Search terms go quiet. What agencies change now

Google is hiding low-volume search terms from next month. How to rebuild client reporting, negative keyword work and what you promise in a proposal.

Read 5 min read
July 2020
Reviews & Reputation

Review myths that cost local businesses money

Buying reviews, gating the ask, paying for stars and chasing the average. Four review habits we keep undoing, and what we do with clients instead.

Read 5 min read
June 2020
Meta Ads

Apple's tracking prompt and your lead ads

Apple will ask iPhone users to allow tracking this fall. What that does to Facebook and Instagram lead ads for local businesses, and how to prepare now.

Read 5 min read
May 2020
Websites & Conversion

Core Web Vitals: what to fix and what can wait

Google just named three metrics for how a page feels to use. Here is what we are fixing on local business sites now, and what we are leaving alone.

Read 5 min read
April 2020
Google Business Profile

Google My Business added COVID attributes. Update yours.

Google My Business now has attributes for curbside pickup, delivery and online appointments. What to set, in what order, and what to skip.

Read 4 min read
March 2020
Google Business Profile

Temporarily closed or reduced hours on Google

Google paused reviews and Q&A and added a temporary closure status. How to choose the right listing status this week and what to publish instead.

Read 4 min read
February 2020
Google Ads

Call tracking before you raise the ad budget

How we set up call and form conversions in a local Google Ads account, what should count as a lead, and the settings that quietly break the numbers.

Read 5 min read
January 2020
Local SEO

What we are changing in local search this year

Core updates, a results page that answers for you, and tracking that keeps getting harder. The four shifts in our local search work this year.

Read 4 min read
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What this means for your business, today.

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