Local measurement without third-party cookies
Call tracking, first-party events and honest ranges: how we measure a local business when the tracking is partial, and how to report it without guessing.
Where answer engines get local recommendations
Answer engines assemble a local recommendation from a short list of sources. How to find which ones describe your business, and how to be well represented.
Texting that arrives: registration and consent
Why business texts get filtered before anyone sees them, how we register and capture consent properly, and the five follow-up sequences worth running.
Reviews under enforcement: fix your flow
The fake reviews rule has been in force since October 2024. Incentives, staff reviews, AI-written replies, and the review flow we build to stay clear.
Book the right jobs when the crew is full
Peak season with a crew you cannot grow. How we bid for the work worth having, protect the answer rate, and book the shoulder months while it is busy.
The mid-year audit of your local presence
Half the year is gone. The profile fields, listings, photos, hours and unanswered questions we go back over in the last week of May, in order.
Google says optimizing for AI is still SEO
Google published guidance on its generative AI features and called the work plain SEO. What to stop buying, and what the end of FAQ rich results changes.
The local website that earns its keep
Five standards we hold a local business site to: speed, real photographs, a page per service, booking that works after hours, and readable structure.
How patients find a dental practice now
The map, the answer, the reviews and the phone are the four doors into a practice. Which ones you control, and what to fix in each this spring.
Price AI work before support eats the margin
Where the hours really go on a white-label AI account, what generates the support tickets, and a pricing shape that survives the second year of delivery.
What we stopped letting the phone agent do
After more than a year of AI agents answering real calls: the work they handle well, the jobs we took back off them, and the numbers we judge them on.
Fewer clicks, more answers: the plan for 2026
Our plan for the year in the accounts we run: what fewer clicks actually did to local demand, what has not changed, and the order we are doing the work in.
Budget the answering layer against a missed call
Budget season. How to price an AI answering layer against the calls you already lose, the cost lines people leave out, and what stays human.
Six weeks left: hours, posts and reviews
The year ends in six weeks. The hours, holiday posts and review work that catch December demand and build the calls that arrive in January.
Holiday tables, catering and the direct order
Party bookings and catering inquiries land in the next three weeks. The listing fields, photos, reservation link and ordering path to fix now.
Follow one thread through the years.
Every year had its own weather.
Reading is free. So is the first look at your market.
Tell us about your business and your area. We will show you where you stand today and which of these ideas applies to you first.
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