Google Ads management for local businesses, judged on booked jobs.
We run Search campaigns, Local Services Ads and call tracking for local service businesses, in an ad account opened in your name. Every call and form is traced to the search that produced it and to whether it became a booked job, and the budget follows the campaigns whose leads do.
Where a local Google Ads budget leaks.
In a local account, wasted spend usually traces back to a handful of settings nobody revisited after launch. They are the first things the free account review checks, because each one changes what Google's automated bidding learns from.
Six campaign types, and the job each one does.
Most local accounts need two or three of these, not all six. Which ones depends on your trade, how urgent the work is, and whether Google lets your category run Local Services Ads at all.
Search campaigns
Keyword campaigns grouped by service, each pointing at a landing page for that service. This is where you pick the work you want more of, a panel upgrade rather than any electrical call, and exclude what you do not do.
Local Services Ads
The badged listings above the text ads for eligible trades and professions. Google charges per lead rather than per click and ranks them on distance, reviews, responsiveness and hours, so the work is the verification, the job types and answering fast.
Calls from the ad
Call assets with a Google forwarding number let someone on a phone ring you straight from the ad. We schedule them for the hours your phones are covered, by your team or by an AI voice agent.
Performance Max
One campaign across Search, Maps, YouTube, Gmail and Display. We add it only once booked jobs are flowing back from the CRM, and give it real photos of your work, because without those signals it finds form fills instead of customers.
Remarketing
Ads shown to people who visited your site and did not get in touch. Worth running for work people research for weeks, such as a remodel or a new roof, and rarely for an emergency repair.
Landing pages
Each Search campaign lands on a page about that one service, with the phone number as real text so the forwarding number can swap in. We build and test them ourselves rather than waiting on a separate developer.
Local Services Ads or Search first?
For a trade that qualifies, usually both, in an order set by your reviews and your phones. The two are paid for and controlled differently, so each is judged on its own cost per booked job.
Start with Local Services Ads when
- Your category and area are eligible, and you can pass the checks Google runs for it, such as background, license and insurance
- Your Business Profile already has a steady run of recent reviews
- Someone answers calls and messages within minutes, since responsiveness affects where the ad ranks
- Most of your work is urgent repair rather than a planned project
Start with Search when
- The profitable work is specific, such as installs or replacements, and you want to exclude the rest
- Reviews are still thin, so Local Services Ads would rank you low for now
- Local Services Ads do not cover your category in your area
- The lead needs a landing page to qualify it before it calls
The longer comparison, with pros and cons for each, is in Local Services Ads vs Search ads: which comes first. Searchers on Bing, Yahoo and DuckDuckGo see Microsoft's ads instead, and we run Microsoft Ads from the same plan and the same tracking.
Every call and form traced to the job it became.
Google's bidding learns from whatever the account counts as a conversion. Count a page view or a ten-second call and that is what it buys more of. So the tracking goes in before the budget does, and it ends in your CRM.
Calls with a minimum length
Calls from the ad go through a Google forwarding number, and calls from the website through a number that swaps in for visitors who came from an ad. Only calls past a set length count, so wrong numbers and supplier calls stay out of the lead total.
The click ID kept with the lead
Google adds a click ID, the GCLID, to every ad visit. Each form saves it in a hidden field and the CRM stores it on the contact, which makes it the one link between a search and the job it led to.
Booked jobs sent back to Google
When that contact reaches the booked stage in GoHighLevel, the job goes back to Google Ads as an offline conversion. From then on, bidding is trained on appointments on your calendar rather than on forms submitted.
How we run a Google Ads account, week to week.
The free account review
We go through what your recent spend bought, search term by search term, what the account counts as a conversion, and the location and network settings. You get the leaks in order of cost and what we would change first, whether or not you hire us.
Rebuild and track
Campaigns regrouped by service and area, negative lists built from your own search terms, forwarding numbers and the click ID field in place, and the import from the CRM tested with a real booking before any budget goes up.
Weekly terms, monthly budget
Each week the search terms report is read and the wrong searches are added as negatives. Each month the budget shifts between Search, Local Services Ads and the rest toward the lowest cost per booked job, and the report says what moved and why.
The ads, the landing pages and the CRM, run by the same people.
Beyaoshy has worked with US local businesses since 2015, more than 4,700 of them across all of our services, and agencies run client work through us under their own brand. Nothing is subcontracted, so a search term that shows a missing service page turns into a new page rather than a ticket for another vendor. The Google Ads account is opened in your name and billed to you, and it stays with you if you ever move on.
Before you hand over the account.
Should we accept the recommendations Google keeps suggesting?
Some of them. The Recommendations page and Google's account reps regularly suggest broad match, a higher budget or a Performance Max campaign. Each one suits some accounts and costs others money, and the deciding question is whether the account can already tell Google which leads became jobs. We switch off auto-applied recommendations, so nothing in the account changes without a person deciding it.
What happens to Local Services leads that were not real jobs?
Google has its own process for crediting leads that were not genuine, and it has changed more than once, so we check the current rules and raise the leads that qualify. A run of calls for work you do not offer usually means the job types are set too wide, and we narrow them.
How much should we spend on Google Ads?
Enough for each campaign to record conversions every week, weighed against what a booked job is worth to you. We suggest a starting figure after the free review and change it when the cost per booked job says to. Google charges the spend to your own payment method, and our management fee is quoted on its own before launch.
Do we need a new website before we advertise?
Not usually. Search campaigns need one page per service with a clear next step and a phone number the forwarding number can replace, and those pages can be built on their own. If the whole site loses visitors on a phone, the free review flags it, and the website work comes before more budget.
See which searches your Google Ads budget paid for.
Tell us your services and the area you cover, and share access to the account if you have one. We will show you which search terms took the money, whether your conversions count calls and booked jobs, and what we would fix first.
- A free consult. A real conversation about your business, your area and what is not working yet.
- An honest evaluation. Where you stand in search, ads and follow-up next to the businesses you lose customers to.
- A plan you keep. What we would fix first and why. It is yours whether or not you work with us.
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