Restaurant marketing that wins tonight's table from the map
A free profile check: your listing on a phone next to the places you lose tables to, every photo, hour and menu line that sends diners next door, and a plan you keep.
- A Google profile with well-lit photos, the menu as text, the right hours and Reserve and Order links
- A review request after the meal, and every Google and Yelp review answered in the owner's voice
- First-party ordering on the profile and the site, and a customer list you own instead of the app
- An honest evaluation, with no obligation to hire us
- You own every account, domain, profile and CRM
- One team since 2015, nothing subcontracted
- 4,700+ businesses served
For owners and operators of restaurants, cafes and bars, and the catering side of each. Agencies with restaurant clients, see the partner model.
Dinner gets decided in under a minute, inside the map.
The decision happens on a phone, and the diner rarely leaves the map to make it. Every step is something you can control, and every step has a place next door that is doing it a little better this week.
They open the map, not your site
"Italian near me", "brunch" plus the neighborhood, "open now". At 6 pm, in the car or on the couch, with someone waiting for an answer.
They scan the photos first
The first few photos decide whether they tap. Well-lit food, the room, the patio. Dark or three-year-old photos lose the tap to the place next door.
They check hours, rating and the last few reviews
Open now, closes when, what the most recent reviews say, and whether the owner answers them. Recency matters more than the count.
They look for the menu and the buttons
A menu that opens as text on a phone, a Reserve button, an Order button. A PDF menu or "call for reservations" sends them back to the list.
They book, order or drive
And they come back if the night was good and something reminds them. A list you own is how a slow Tuesday gets a text.
Three reasons they book somewhere else.
Photos and a menu that undersell the room
Four photos from opening night, hours that are wrong on Mondays, no attributes set, and the menu uploaded as a PDF. Profile work fixes what the map shows and keeps it current, and local SEO gets you into the search that starts with the cuisine.
A recent complaint nobody answered
A three-week-old one-star sitting on top with no reply, on Google and on Yelp. A review flow that asks after the meal keeps new reviews landing on top, every one gets a reply, and Yelp gets managed instead of ignored.
Every order paying a commission
The only online ordering is the delivery app, so the regular who searched for you by name pays the app's price and the app keeps the customer. A fast site with first-party ordering and the menu as text gives the profile a direct path.
What we keep current for a restaurant.
One team keeps all six current, so the photos on the profile, the menu on the site and the list you text never disagree with each other or with the door.
Google Business Profile
Photos that look like the food, the menu as text on the profile, hours that match the door, attributes set (outdoor seating, reservations, takeout), Reserve and Order links, and posts for specials and events.
How it worksReviews & Reputation
New reviews landing on Google and Yelp all month, each one answered in the owner's voice within the platform's rules, because the last few reviews are the ones diners read.
How it worksLocal SEO
Rank for the cuisine plus "near me" and the neighborhood, and for the searches that book bigger tables: catering, private dining, brunch, happy hour.
How it worksMeta Ads
Instagram and Facebook within a few miles of the door for openings, events, seasonal menus, catering season and private dining, with creative made from your real photos.
How it worksWebsites & Conversion
The menu as real text, hours, a reservation link, a first-party ordering link and a catering page, on a site fast enough that the profile has somewhere worth sending people.
How it worksGoHighLevel Buildouts
Email and text lists built from reservations, direct orders and loyalty sign-ups, a review request after the visit, and a catering pipeline, so a slow night has a list to text and a quote request has an owner.
How it worksTonight's table, a catering order and a Saturday event are won in different places.
What you are trying to fill decides the channels: a slow Tuesday and a catering order are found by different people, in different places.
Weeknight dinner and weekend brunch
Won in the map, tonight. Photos, hours, attributes, recent reviews and the Reserve button, plus local SEO for the cuisine and the neighborhood so you show up for the search that starts with "near me".
Catering and private dining
Higher value, longer decision, often searched on a laptop at work. A dedicated page for each, local SEO for the searches around them, an inquiry form that goes into a pipeline, and follow-up so the quote request gets an answer the same day.
Takeout and delivery
Regulars searching your name. A first-party ordering link on the profile and the site, the menu as text, and a text list built from the orders, so the direct order costs you less than the app order and the customer stays yours.
Openings, events and specials
Nobody searches for a thing they do not know exists. Instagram and Meta within a few miles of the door, Google posts for the special and the event, Yelp for the crowd that plans there, and a list to tell first.
Check the listing, fix it, then keep it current every month.
Profile check
We look at your profile, photos, menu, hours and reviews the way a diner does at 6 pm on a phone, next to the three places you compete with, and tell you what loses the tap. It is free, and several of the fixes it lists are ones your staff can make themselves.
Fix what the diner sees
In the order a diner meets it: photos, hours and the text menu first, then the Reserve and Order links, the review flow, the site and the list.
Run and keep it current
New photos and posts, menu and hours changes, review replies and the monthly send to the list, with a count each month of profile actions, reservation and order clicks, and reviews added.
Questions owners and managers ask.
Do we still need a website if the Google profile does most of the work?
Yes, a small and fast one. The profile is where the decision is made, but it links to the site for the menu, the reservation and the catering inquiry, and AI search tools read the site to describe you. It needs the menu as real text, current hours, a reservation link, a first-party ordering link and a page for catering and private events. See how we build them.
We are on the delivery apps. Is that not enough for online ordering?
The apps bring orders, and they take a large commission on every one, and the customer belongs to the app. We do not take you off them. We add a first-party ordering link on the profile and the site so a regular who searches for you by name orders direct, and we build the email and text list from those orders so you can reach them without paying for the same customer again.
Should we answer negative reviews?
Yes, briefly and publicly. Thank the person, say what you have done about it, and invite them back. Never argue in the reply. Diners read the owner's answers as closely as the reviews, and a calm reply to a bad night does more for the next reservation than the review costs. We draft replies in your voice for you to approve, or we run it for you within each platform's rules.
Can you bring in catering and private event bookings?
Yes, and for many restaurants that is the highest-value work on the site. Catering and private dining get their own pages, their own local SEO for the searches around them, an inquiry form that goes into a pipeline, and follow-up so a quote request does not sit unanswered over a weekend. Google Ads can be added for those searches when the market supports it.
We have two locations. Does this cover both?
Yes. Each location needs its own profile, hours, photos, reviews and reply flow, because Google ranks locations individually and a diner only sees the one near them. The site can share the menu and the brand while giving each location its own page.
What do you need from us?
Photos, on a regular basis, taken in good light. Menu and price changes as they happen. Hours changes before they happen, including holidays. Permission to reply to reviews in your voice, or a quick approval each time. The food and the room are yours; keeping what the map sees current is ours.
Playbooks for cafes, bars and food businesses
Each page below covers one kind of food business and how its customers decide where to go.
Cafes and coffee shops
Coffee shop marketing for independent cafes: hours that win open-now searches, real drink photos, honest reviews and loyalty.
Read the cafes and coffee shops playbookBakeries
Bakery marketing for custom cake orders and holiday preorders: Google profile, order forms, reviews and allergen-safe claims.
Read the bakeries playbookBars and breweries
Brewery, bar and taproom marketing: Google profile, trivia and game-day events, paid social, all inside TTB and state alcohol rules.
Read the bars and breweries playbookCaterers
Catering marketing for couples who book months ahead and offices that order for tomorrow: quotes, menus and venue lists.
Read the caterers playbookFood trucks
Food truck marketing: a Google profile without a storefront, this week's stops where maps can read them, and private event bookings.
Read the food trucks playbook
See what a diner sees at 6 pm, next to the three places you compete with.
Tell us the restaurant, the neighborhood and what you want more of: weeknight covers, brunch, catering, private events or direct orders. We will open your listing on a phone beside the places you lose tables to, and mark every photo, hour, menu line and review that sends a diner next door.
- A free consult. A real conversation about your business, your area and what is not working yet.
- An honest evaluation. Where you stand in search, ads and follow-up next to the businesses you lose customers to.
- A plan you keep. What we would fix first and why. It is yours whether or not you work with us.
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