Marketing for service businesses, built around how your customers actually choose
Tell us your trade and your area for a free visibility check: where you stand against the businesses your customers compare you with, which fix comes first, and a written plan you keep.
Someone with a burst pipe, someone booking a treatment and a couple picking a restaurant for Friday do not search, compare or decide the same way. Each industry below has its own path from search to booked, and its own playbook.
For owners and managers. Agencies with clients in these industries, see the partner model.
Different industries, different paths to a booked customer.
Med Spas & Aesthetics
Consult bookings for injectables, laser and body treatments, with ads that pass platform review and follow-up that fills the calendar.
See the playbookHome Services
HVAC, plumbing, electrical and cleaning companies that need the phone ringing in season and a pipeline that holds out of season.
See the playbookRemodeling & Contractors
Kitchen, bath and whole-home remodelers selling five-figure projects, where proof comes before the ask and the estimate request is the win.
See the playbookWellness & Clinics
Medical clinics, chiropractic, physical therapy, salons and wellness centers that live on repeat visits and need new patients without the churn.
See the playbookRestaurants
Restaurants and cafes competing in the map for tonight, where photos, reviews, menus and reservations decide who gets the table.
See the playbookThe playbook changes. The four things that have to be true do not.
They are the four jobs Meridian does for every local business we run it for, and they are built in this order whatever the trade.
Found. Show up where they look
The map pack, the organic results, Google's AI answers, and the review sites your customers compare on.
Chosen. Win the comparison
Reviews, photos, a site that answers the real questions, and proof before the ask.
Kept. Catch every lead
Calls answered, forms replied to in seconds, and follow-up that goes out without anyone having to remember it.
Clear. See what worked
Leads by source and cost per booked customer, so you know which spend to keep and which to cut.
Find your trade.
These are the local businesses we work with most, grouped by the playbook that fits each one. Every one of them runs on the same four jobs (found, chosen, kept, clear) with a different mix of channels. If yours is missing, tell us what you do: the first consult and the plan are free either way.
Not on the list yet. That is fine: tell us what you do and we will look at your market for free.
Tell us your industry and your area.
We will show you where you stand against the businesses your customers compare you with, and which of the four jobs to fix first.
- A free consult. A real conversation about your business, your area and what is not working yet.
- An honest evaluation. Where you stand in search, ads and follow-up next to the businesses you lose customers to.
- A plan you keep. What we would fix first and why. It is yours whether or not you work with us.
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