Remodeling marketing that earns the estimate request.
A kitchen or an addition is a five-figure decision a homeowner makes over weeks or months. They look at your work first, then your reviews, then how you handle permits, timelines and change orders, and only then do they ask for an estimate. We build that proof and run the channels that get remodelers, design-build firms and specialty contractors to the request, then the follow-up that carries it from consult to signed.
For remodelers, design-build firms and specialty contractors. Agencies with contractor clients, see the partner model.
How a homeowner decides who gets the estimate.
Nobody hires a remodeler the way they hire a plumber. The money is large, the work happens inside their home for weeks, and the decision is made slowly with someone else in the room. Every step below is a place to be chosen or dropped.
- 01
They picture the room
A photo saved months ago, a neighbor's kitchen, a house they walked through. Then the searching starts: "kitchen remodel cost", "bathroom remodeler near me".
- 02
They shortlist three
The map pack and the first few results. Rating, distance and the photos on the profile decide who gets opened in a tab and who never does.
- 03
They study the work
Before and after pairs, the town, the scope, the timeline. A finished-only gallery leaves the one question a before shot would have answered.
- 04
They check whether you are safe
License and insurance, how permits, change orders, cleanup and the warranty are handled, and named reviews from people near them with the same project type.
- 05
They ask, then take weeks
The estimate request is the win, not the end. Consult, estimate, comparison, financing, a conversation at the kitchen table. The firm that stays in front without pestering signs the job.
Three points where a five-figure job stalls.
A gallery with no before shots
Twelve finished rooms, no starting point, no town, no scope, and testimonials signed with initials. A conversion-first site puts the pairs, the project cards and the license where they are read, and a real review flow gets names, towns and project types on the page.
One page listing every service
Kitchens, baths, basements and additions on a single page, a profile with the wrong category and three photos, and nothing written about any job you finished. Local SEO, profile work and Search campaigns per project type fix what the map and the results show.
The estimate goes out and nothing happens
A homeowner takes weeks to decide, and most firms go quiet after sending the number. A pipeline in GoHighLevel, retargeting across the decision window and an AI agent that answers while you are on a job site keep you in the conversation.
What we do between the first photo and the signed contract.
Each part is a service on its own. Together they are the reason a firm stops waiting on referrals and starts picking which projects to take.
Websites & Conversion
The gallery is the product: before and after pairs filtered by project type, a card under each set with the town, the scope and the timeline, license and insurance visible, price ranges published, and an estimate request that works one-handed on a phone.
How it worksLocal SEO
Rank in the map and in search for "kitchen remodeler near me" and the project searches homeowners actually type, with a profile that carries real project photos and write-ups for the towns you really work in.
How it worksGoogle Ads
Search campaigns on the project terms that carry real intent, budget weighted to the project type that pays best, and call and form tracking so you know which keyword produced the estimate request.
How it worksReviews & Reputation
Named reviews that say the project type and the town, asked for at the walkthrough while the homeowner is happiest, and answered in your voice so the next one reads them.
How it worksGoHighLevel Buildouts
The pipeline from consult to estimate to signed, with reminders, an estimate follow-up sequence, and nothing left sitting in a folder in a truck, connected to the job management software you already run.
How it worksMeta Ads
Project video and before-and-after reels aimed at the neighborhoods you already work in, financing offers for the homeowners who want the project and are waiting, and retargeting that stays visible across the weeks the decision takes.
How it worksA bathroom and a whole-home remodel are not sold the same way.
The ticket, the research time and the anxiety change with the project, and so does the channel mix. This is roughly how we weight them, before we look at your market.
Kitchens
The longest research of any project and the most saved photos. A gallery split by style, a page that shows the layout changes and the published range, Search on the cost and near-me terms, Meta video for the reels people send to their partner, and financing where you offer it.
Bathrooms
Smaller ticket, faster decision, far more of them. This is where the map pack and a clean estimate request earn their keep. Tight before and after pairs, a range that filters, and a consult booked without three phone calls.
Basements and additions
Permits, structure, inspections and months on site, so the fear is the process rather than the price. Write-ups of real jobs that name the problem and how it was handled, a clear permit and timeline section, and follow-up built for a decision that takes a season.
Whole-home remodels
Rare, large, and usually the end of a long relationship with your work. The site sells the firm, the process and the people, named testimonials carry it, and retargeting keeps you present through a decision window measured in months, not days.
Three steps, then a monthly number you can read.
Visibility check
We map where you stand for the project types and towns you want, who is winning the map, and what your gallery, your ranges and your estimate request look like from a phone. Free, and useful even if you do nothing else.
Build the system
Site and gallery, project pages, profile and local SEO, Search and Meta campaigns, reviews flow and the pipeline from consult to signed, in the order that pays back fastest for your firm.
Run and report
Estimate requests by source, cost per request, consults booked, and the share of estimates that signed, reported monthly in plain language.
What remodelers ask us first.
How quickly will we see estimate requests, and signed jobs?
Those are two different clocks. Ads and a fixed estimate request can change how many requests come in within weeks, because homeowners are already searching. Signed jobs lag behind that, because a five-figure project is decided over weeks or months of consults, estimates and family conversations. Map rankings, reviews and project write-ups compound over months and are where the steady flow comes from. We are honest about which is which in the first conversation.
Should we publish price ranges, or does that scare people off?
Publish ranges. Hiding every number attracts homeowners who have no idea what a project costs and loses the ones who do, and both of those cost you time. A clear range by project type, with what moves a job to the top or the bottom of it, filters the list before anyone books a consult. You set the ranges from your own job history, and we put them where people look: the project pages, the gallery cards and the estimate request. See how we build the site.
Our project photos are inconsistent phone shots. Does that matter?
It matters more than the design does. The gallery is the evidence, and a remodeler with excellent work and poor documentation loses to a competitor with better photos. If what you have is inconsistent, we say so rather than papering over it with stock images, which homeowners spot in seconds. Usually the highest-return step in the whole project is a photo day: one shoot across a few finished jobs, consistent framing, plus a habit of taking the before shot on every job from then on.
Can you focus on one project type, like kitchens only?
Yes, and most firms should. One project type gets its own page, its own gallery subset, its own range, its own search campaigns and its own follow-up, which is what lets you outrank a general contractor who lists twelve services on one page. We start with the project type that pays best and travels least, then add the next one once the first is producing.
We buy shared leads now. How is this different?
A shared lead is sold to several contractors at once, so you compete on speed and price on a homeowner who never chose you. This builds the other kind: someone who found your work, read your reviews, looked at your process and asked you for an estimate. Those close at a different rate and argue about price less. Many firms keep buying leads while the owned pipeline is built, then reduce the spend as it takes over.
What happens in the slow months?
The mix changes, the work does not. Search budget moves toward the project types people plan indoors and off-season, Meta carries project video and financing offers to homeowners who want the project but are waiting, and retargeting keeps you in front of everyone who asked for an estimate and has not decided. Meanwhile the profile, reviews and project write-ups keep compounding, so the busy season starts with a pipeline instead of a cold start.
Where answer engines get local recommendations
Answer engines assemble a local recommendation from a short list of sources. How to find which ones describe your business, and how to be well represented.
ReadReviews under enforcement: fix your flow
The fake reviews rule has been in force since October 2024. Incentives, staff reviews, AI-written replies, and the review flow we build to stay clear.
ReadThe mid-year audit of your local presence
Half the year is gone. The profile fields, listings, photos, hours and unanswered questions we go back over in the last week of May, in order.
ReadSee what a homeowner finds when they shortlist you.
Tell us about the firm, the project types you want more of, and the towns you work in. We will show you who is winning those searches today, how your gallery and estimate request read on a phone, and what it would take to be the firm that gets asked.
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