Med spa marketing that turns a scroll into a booked consult.
A new client sees a treatment on Instagram, searches your name on Google, reads the reviews with photos, checks who does the injecting, and books when a time and a deposit are one tap away. We run that whole path for injectables, laser and body treatments, with ads written to pass platform review and follow-up timed to the treatment cycle.
For med spa owners and practice managers. Agencies with aesthetics clients, see the partner model.
The road from a saved post to a paid consult.
Aesthetics clients buy on trust and convenience. They research more than most patients do, they compare providers by name, and they leave the moment booking gets hard.
- 01
They see it first
On Instagram, in a friend's story, or in an ad that shows a real provider and a real room. Or they search "lip filler near me" from a phone.
- 02
They look you up
Your name on Google. The map listing, the rating, the photos inside the reviews, and whether the hours match what the post said.
- 03
They check the provider
Who does the injecting, what their credentials are, what real results look like, and roughly what it costs. If the site does not say, they ask a friend instead.
- 04
They book, or they drift
Online booking with a deposit and a time this week wins. A "call during business hours" line loses the client who is researching at 10 pm.
- 05
They come back, or they do not
Neurotoxin wears off in three to four months. The spa that texts at the right time gets the rebook. The one that waits gets replaced.
How a booked consult quietly turns into nothing.
Ads rejected, or written to say nothing
Meta and Google restrict how cosmetic results and personal attributes can appear in ads, so before-and-after creative and "look ten years younger" claims get pulled. We build Meta and Google campaigns for the review process from the first draft, so they run.
DMs answered tomorrow
A client asks about pricing in an Instagram DM at 9 pm and hears back at 11 the next morning, after she booked elsewhere. An AI chat agent answers in seconds and sends the booking link, and the CRM texts back every missed call.
Clients who were due in month three
The neurotoxin client from March does not remember to rebook in June, and nobody reminded her. Follow-up timed to each treatment, membership offers and review requests after the visit turn one appointment into a client.
Everything we manage for a med spa.
Each part is a service on its own. Together they are the reason a spa stops living from promotion to promotion and starts filling the calendar weeks ahead.
Meta Ads
Instagram and Facebook campaigns that show the provider, the room and the experience, written to Meta's health and personal-attribute rules so they run instead of getting rejected.
How it worksGoogle Ads
Search campaigns on treatment plus city terms, "lip filler near me", "laser hair removal cost", with landing pages that book a consult and call tracking on every campaign.
How it worksReviews & Reputation
A steady flow of reviews from real clients, asked for after the visit while the result is fresh, with photos where the client wants to share them, and answered in the spa's voice.
How it worksGoHighLevel Buildouts
Missed-call text-back, deposit and reminder texts, and reactivation timed to the cycle: a neurotoxin client hears from you in month three, not never.
How it worksLocal SEO
Rank in the map for the treatments you want more of, with a profile that lists services, providers and real photos, and treatment pages that answer the cost question.
How it worksWebsites & Conversion
A treatment menu with price ranges, provider bios with credentials, a consent-based results gallery, and a booking button that takes a deposit on a phone.
How it worksA neurotoxin client and a body contouring client are won differently.
The channel mix changes with the treatment, the ticket size and how often it repeats. This is roughly how we weight them, before we look at your market.
Injectables: neurotoxin and filler
Recurring every three to four months, so the money is in retention. Instagram creative with the provider front and center, a fast booking path with a deposit, memberships, and reminders timed to when the last treatment wears off.
Laser: hair removal, resurfacing, IPL
Sold as a package of sessions. Search on treatment plus city, a page that explains the series and the price range, and a follow-up sequence that keeps every session on the calendar.
Body contouring
High ticket, and the decision takes time. A consult funnel: Meta and Google to a consult page, financing explained plainly, retargeting over the weeks they think about it, and a pipeline for the consults that have not said yes.
Skin, facials and memberships
The entry point. Local SEO for the neighborhood, reviews that mention the experience, a membership that smooths the month, and an upgrade path to the higher-value treatments.
Three steps, then a monthly number you can read.
Visibility check
We map how your spa shows up for the treatments you want more of, what your ads are allowed to say, and what happens to a DM or a call after hours. Free, and useful even if you do nothing else.
Build the system
Ads built for review, profile and treatment pages, booking with deposits, the reviews flow, and the CRM sequences, in the order that pays back fastest.
Run and report
Consults booked by source, show rate, rebook rate and cost per booked consult, reported monthly in plain language.
The questions that come up first.
Why do our ads keep getting rejected?
Almost always because the creative shows an idealized result, implies something about the viewer ("tired of your wrinkles?"), or promises an outcome. Meta and Google both enforce health and personal-attribute policies on cosmetic services, and the first reviewer is usually automated. We write copy and design creative to pass those checks from the first draft, and we appeal properly when a good ad is caught by mistake.
Can we show before-and-after photos?
On your website and your Google profile, yes, with the client's written consent and no retouching. In ads, generally no: both platforms restrict before-and-after imagery for cosmetic procedures. The ad shows the provider, the room and the experience, and the results gallery lives on the page the ad sends people to.
We get most clients from Instagram. Do we still need Google?
Yes. The client who found you on Instagram searches your name on Google before she books, and she reads the reviews there. Treatment plus city searches such as "laser hair removal near me" are also people ready to book this week. Local SEO and Google Ads catch the demand that Instagram creates.
How do you handle DMs and calls when the front desk is busy?
An AI chat agent answers Instagram DMs, website chat and texts in seconds, handles the common questions within limits you set, and sends the booking link. Missed calls get a text back automatically. Anything the agent cannot handle goes to a person with the conversation attached.
Can you connect to our booking software?
We work with the booking and point-of-sale tool the spa already uses, so consults from ads, the site and the agent land where your team works, and deposits are taken the way you take them now. If you do not have online booking with deposits yet, we will recommend a setup that fits.
We are a single-provider studio. Is this too much for us?
No. A one-injector studio starts with the pieces that pay back fastest, usually the booking path, the Google profile and the rebook sequence, and adds ads when the calendar can take them. A multi-provider spa usually starts with ads and the consult pipeline. The visibility check tells you which you are.
Local measurement without third-party cookies
Call tracking, first-party events and honest ranges: how we measure a local business when the tracking is partial, and how to report it without guessing.
ReadTexting that arrives: registration and consent
Why business texts get filtered before anyone sees them, how we register and capture consent properly, and the five follow-up sequences worth running.
ReadReviews under enforcement: fix your flow
The fake reviews rule has been in force since October 2024. Incentives, staff reviews, AI-written replies, and the review flow we build to stay clear.
ReadSee how your spa shows up before the next promotion.
Tell us about the spa, the treatments you want more of, and your area. We will show you who is winning the map and the feed today, what your ads are allowed to say, and what it would take to be the spa that gets the consult.
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