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2022.

Expanded text ads retired, Universal Analytics got its end date, the helpful content update landed, and ChatGPT appeared in November.

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December 2022
Dental

What the tracking bulletin means for dental sites

Federal guidance says tracking pixels on health websites can disclose patient information. What we are changing on dental sites this month, and why.

Read 6 min read
November 2022
Websites & Conversion

The site audit we run before the new year

Speed, structure, service pages and forms. The audit we run on local business websites in November, and the quiet leaks it finds most often.

Read 5 min read
October 2022
For Agencies

Holiday quarter reporting, and what to stop promising

A core update has finished, the Performance Max upgrades are done. What goes in client reports this quarter, and the promises to drop before renewals.

Read 5 min read
September 2022
Med Spas

Med spa ads that get approved and book

Consult offers, creative that clears Meta ad review, and the follow-up that turns a med spa lead into somebody sitting in the chair.

Read 5 min read
August 2022
Local SEO

Another quality update, and your city pages

Google finished another product reviews update. Why local sites with thin service pages and a stack of city pages should read that as a warning.

Read 5 min read
July 2022
Reviews & Reputation

Opposite review rules on Google and Yelp

Google wants you to ask for reviews. Yelp asks you not to. The rules on each, what a not recommended review really is, and how to ask well.

Read 6 min read
June 2022
Google Ads

Expanded text ads end Thursday. Here is the plan.

After 30 June you cannot create or edit expanded text ads. How to move a local search account to responsive search ads without losing what worked.

Read 5 min read
May 2022
Google Ads

How much control you keep in Performance Max

Google is moving more campaigns into Performance Max. What a local advertiser still controls, what disappears, and how we are running it right now.

Read 5 min read
April 2022
Home Services

HVAC and lawn care: winning the spring rush

Spring demand lands in bursts. How we set Local Services Ads budgets for HVAC and lawn care, and why call handling beats better ad copy.

Read 5 min read
March 2022
Analytics & Tracking

Universal Analytics now has an end date

Google says Universal Analytics stops processing data on 1 July next year. Here is the migration order we are running for local clients, step by step.

Read 5 min read
February 2022
Google Business Profile

The app retires, and Google edits your hours

Managing your Google Business Profile from Search and Maps now the app is going away, plus what to do when Google changes your hours for you.

Read 5 min read
January 2022
Meta Ads

Sensitive interest targeting is gone on Meta

Meta removed detailed targeting for health and other sensitive subjects on 19 January. What local advertisers in wellness and aesthetics run instead.

Read 5 min read
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