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2023.

The AI year: Bard, SGE, GA4 became mandatory, and every platform shipped AI features into ads and profiles.

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December 2023
Local SEO

Planning around AI answers and consent

Google announced Gemini and the FCC adopted a one-to-one consent rule. How we are planning local visibility and lead capture for next year.

Read 5 min read
November 2023
AI Agents

What an AI receptionist can and cannot do

OpenAI shipped custom GPTs and AI phone demos are everywhere. What an AI front desk handles well today, what it cannot, and where we would start.

Read 6 min read
October 2023
Reviews & Reputation

Two Google updates in two days. Hold steady.

A spam update and a core update landed a day apart. How we read the churn, what we refuse to touch this month, and the work that keeps paying.

Read 5 min read
September 2023
Remodeling & Contractors

Why a project write-up beats a tips post

Thin advice posts keep losing ground on contractor sites. Why one finished project outranks ten tips posts, and how to produce one every month.

Read 5 min read
August 2023
For Agencies

When a client asks for AI-written pages

Clients want service pages written by ChatGPT. Where we use AI, where we refuse, and how to price content now that words are no longer the scarce part.

Read 5 min read
July 2023
Websites & Conversion

Measurement after Universal Analytics stopped

Universal Analytics stopped on 1 July and Apple will strip tracking links this fall. The measurement we rebuilt on client sites, step by step.

Read 5 min read
June 2023
Analytics & Tracking

Two weeks left on Universal Analytics

Universal Analytics stops processing data on 1 July. The last-call checklist: what to export now, what history you lose, and what to verify in GA4.

Read 5 min read
May 2023
AI Search

AI in search, and what we are not changing

Google showed an AI answer above search results at I/O and AI-written ad assets at Marketing Live. What a local business should do now, and what can wait.

Read 5 min read
April 2023
Dental

Dental reviews: how to ask and how to reply

The rules on asking patients for reviews, the ask that works in an operatory, and two reply templates that keep a practice out of trouble.

Read 5 min read
March 2023
Google Ads

Audit your local ad account for booked work

A core update is rolling out and everyone is talking about GPT-4. The more useful job this month is checking what your ad account counts as a conversion.

Read 5 min read
February 2023
AI Search

What a chat answer does to local search

Microsoft is adding OpenAI models to its products and Google says answers are coming to Search. What a single answer would change for a local business.

Read 5 min read
January 2023
Local SEO

Apple Maps is worth claiming this year

Apple Business Connect launched this week. What it does, whether it deserves your hour, and the order we are fixing local listings in this year.

Read 5 min read
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