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2024.

Core updates and spam policies reshaped search, AI Overviews launched, cookie deprecation was called off, and AI voice agents got real.

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December 2024
Local SEO

Two core updates, and next year's local budget

Google finished one core update on the 5th and started another on the 12th. What we are budgeting for next year, and three things that did not change.

Read 5 min read
November 2024
Websites & Conversion

A year-end content audit for a local site

Another core update is rolling and site reputation enforcement just widened. The page by page audit we run on a local business site before January.

Read 5 min read
October 2024
For Agencies

The reviews rule lands Monday. Fix the offer

The FTC rule takes effect on the 21st and AI is arriving as a bundle in the platforms. What to take out of an agency offer, and what to add.

Read 6 min read
September 2024
AI Agents

Voice AI is in our CRM. How we set one up.

GoHighLevel shipped Voice AI last month. The build we run for a front desk, what we let the agent say, and what we route straight to a person.

Read 5 min read
August 2024
Reviews & Reputation

The fake review rule is final. What it forbids.

The FTC finalized its rule on fake reviews and testimonials last week. What it bans, what it means for staff reviews and incentives, and the October date.

Read 5 min read
July 2024
Privacy & Platform Changes

Chrome keeps cookies. Your listing loses chat.

Chrome dropped the cookie deadline on Monday and profile chat and call history end a week from today. What we are still measuring, and what we are not.

Read 5 min read
June 2024
Home Services

Heat wave week: capacity and the calls you miss

The first hot stretch breaks the phone before it breaks the schedule. What answer rate really costs, and where an AI agent helps a service company.

Read 5 min read
May 2024
AI Search

AI Overviews are live. What local results do now

Google turned AI Overviews on for everyone this week. What changed above the local pack, where the early answers get it wrong, and what feeds them.

Read 5 min read
April 2024
Dental

Dental site accessibility is now a legal question

A new federal rule names WCAG 2.1 AA out loud. What to fix in a practice website at the source, and why we do not install an overlay widget.

Read 5 min read
March 2024
Local SEO

A core update, new spam policies, and INP

Google's March core update is rolling out with three new spam policies, and INP becomes a Core Web Vital this week. What to check and what to leave alone.

Read 5 min read
February 2024
Google Business Profile

Where your profile website traffic should land next

Google turns off Business Profile websites on 1 March. How to choose the page that replaces it, move the traffic, and update every listing that carries it.

Read 5 min read
January 2024
Analytics & Tracking

Cookies start disappearing, and so does your profile site

Chrome began blocking third-party cookies for some users this week, and profile websites shut off on 1 March. What to fix in the next eight weeks.

Read 5 min read
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What this means for your business, today.

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