Siding and gutter company marketing for hail in spring and leaves in fall

Siding gets bought after a hailstorm, or after years of a homeowner staring at faded, cracked panels. Gutters get bought when October leaves back them up or water lands where it should not. Google gives siding its own Local Services Ads category and gives gutters none, so each half of your business is found in a different place. We build both paths and keep every ad inside the license, lead paint and in-home sales rules that exterior work carries.

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Taking on new siding and gutter installers now

Reviewed by Niomi Ascot on October 3, 2026

Companies that hang their own siding and run their own gutter machine

The FTC tells homeowners to hire only licensed, insured contractors and to see the license number on the written estimate. Each company below can pass that check at the kitchen table, and works the towns it advertises in.

The hail-country exterior company

Texas, Kansas, Oklahoma, Nebraska and Colorado logged the most hail reports from 2016 to 2025, computed from NOAA SPC data. If storms fill your spring and the phone goes quiet by Thanksgiving, the work is planned re-sides and gutter jobs that keep crews busy between events.

The gutter specialist up north

One-piece gutters run off a coil on the driveway, guards and cleaning, with a year set by leaf fall rather than storms. Local Services Ads has no gutter category, so your Business Profile, your search ads and a page for each service do the finding.

The fiber cement installer in the West or South

Census figures for homes completed in 2025 put fiber cement at 31% of new-home exteriors in the West and 24% in the South. Those buyers tend to compare products and installers before price, so material pages and installer credentials carry the sale.

The vinyl re-side company in older neighborhoods

Vinyl was the main wall material on 70% of new Northeast homes and 64% in the Midwest in 2025. When the house you are re-siding was built before 1978, EPA lead-safe certification is required for paid work that disturbs paint, and shown plainly it becomes a reason to pick you.

The shingle crew branching into siding

Google's Roofing description already names gutters, so gutter calls can come through that category. Siding needs the separate Siding services category, plus its own pages, reviews and photos, before it brings in work of its own.

Who we would point elsewhere. Crews that follow storms from state to state and cannot show a local license, address or reviews. The FTC warns homeowners about contractors who knock because they are "in the area," and we would rather not build a company that fits that warning. We also turn down offers built around insurance money, such as free gutter guards for signing a claim job: Minnesota bans offering anything of value to win a contract for insurance-covered damage. And if nobody can answer the phone in a storm week, we would fix that before buying a single lead.

Where a siding job comes from, and where a gutter job does

Ordered by the volume of work each usually sends a company that sells both. Google handles the two halves differently, so the order shifts a little depending on whether siding or gutters earns most of your revenue.

Google Search and the map pack
In every industry CallRail measured for its 2025 report, calls and texts came from three places more than any other: Google's paid ads, the Business Profile and the unpaid results. Whitespark's 2026 ranking factors study puts the main profile category at the top of its map-pack list and extra categories in eighth place, so a company doing both makes its primary the work it wants most and adds the other as a secondary.
Local Services Ads, for the siding half
Siding services is a category in its own right, open to companies that install, repair, maintain, remodel and remove siding, and its advertisers can earn the Google Verified badge. There is no gutter category: gutters appear only inside the Roofing and Window cleaning descriptions, so a gutter-only shop has nothing to apply for.
Search ads on gutter and material terms
Search ads fill the hole that Local Services Ads leaves: one-piece gutters, gutter guards, downspout and gutter repair, and material searches such as fiber cement or insulated vinyl. LocaliQ's nearest category, Roofing & Gutters, had the highest median cost per lead of the 16 home service categories it measured, so these campaigns need tight keywords and a landing page per service.
The street: yard signs, neighbors and the finished house
A re-side changes how a house looks from the curb, and the neighbors watch it happen over several days. A yard sign carrying your license number, a door hanger for the neighbors two houses each way and a review request on the last day still bring some of the cheapest work this trade gets. The FTC's warning about door knockers who are "in the area" is one more reason the sign should name a local company.
Lead sites: Angi, HomeAdvisor and Thumbtack
Useful for filling a thin schedule while your own reviews build. Check what you are buying: in 2023 the FTC finalized an order requiring HomeAdvisor to pay up to $7.2 million in redress, after finding the company had misrepresented how good its contractor leads were and where they came from.
Facebook and Instagram for guards and planned projects
Gutter guards before leaf fall and planned re-sides in the quiet months suit lead forms in the feed. A Home & Home Improvement lead from Facebook lead ads had a median cost of $42.95 in WordStream by LocaliQ's figures for April 2025 to June 2026, far below search, but a form lead goes cold fast and needs a call back the same hour.

Hail sets the siding months, falling leaves set the gutter months

The ratings show the national picture for a company selling both. Hail figures are computed from NOAA SPC data: all 87,891 hail reports logged from 2016 to 2025, counted by month. Gutter work follows leaf fall in the North, which is why October rates busier here than hail alone would suggest.

Demand through the year for siding and gutter installers

January: Slow
February: Slow
March: Busy
April: Peak
May: Peak
June: Peak
July: Busy
August: Busy
September: Busy
October: Busy
November: Steady
December: Slow

January and February: Only 0.7% and 1.6% of hail reports, and cold slows exterior installs in the North. File for Siding services now, because Google says checks average 3 to 4 weeks after the paperwork is submitted, and ask last season's customers for reviews while they still remember the crew's names.
March to July: Hail climbs from 8.7% of reports in March to 25.8% in May, the single biggest month, and April through July hold 73% of the year. SPC calls a storm severe when it drops hail an inch or larger. Storm pages, overflow call coverage and offers that promise nothing tied to an insurance claim belong in place before the first big storm arrives.
June 1 to November 30: The National Hurricane Center dates the Atlantic season across these months and puts its climatological peak on September 10, with the bulk of storms between mid-August and mid-October. Gulf and Atlantic coast companies pick up wind-torn panels and gutters pulled off the fascia just as hail fades in the Plains.
September to November: Leaf fall drives gutter cleaning, repairs and guard installs across the North, and the calls bunch up in the weeks the trees drop. Send a reminder to every past siding and gutter customer in late August, and run guard ads before the leaves come down rather than after.
Home show weekends: A sale of $130 or more at a seller's temporary location, such as a home show booth, falls under the FTC Cooling-Off Rule, as does a sale of $25 or more in the customer's home, even when they invited you. The homeowner has until midnight on the third business day to back out and is owed two copies of a cancellation form, so print them before the show.

Count gutter cleanings and full re-sides separately before spending more

Being found is where most plans for home service companies begin. Here measurement comes first, because one company sells a small, repeat gutter ticket and a large siding job a homeowner buys rarely, and a blended cost per lead hides which one the ads are paying for.

Clear

Knowing which work produced which jobs.

The nearest published category costs more per lead than any other home service LocaliQ measured, and storm weeks swamp the phones. Every call and form is tagged from the first day: siding replacement, siding repair, gutter install, guards or cleaning, and storm or planned, so budget decisions rest on signed jobs.

Found

Being the company that shows up when someone searches.

Profile categories ordered by the work you want most, a Siding services application filed early enough for Google's screening to finish, search campaigns for the gutter work Local Services Ads cannot carry, and budgets that rise before April in hail country or before the leaves turn up north.

Chosen

Being the one they pick once they have found a few.

A homeowner comparing exterior bids reads recent reviews, looks for the license number (in California the law reaches every ad) and wants to see a house like theirs. Before-and-after photos sorted by material, a review request on the last day of every job and lead-safe certification shown for older homes do that work.

Kept

Turning one job into the next one and the referral.

Most siding customers also have gutters that fill every fall. A reminder to past customers before leaf fall, a referral ask to the neighbors when the crew packs up, and a check-in after the first big storm of the season bring repeat work without buying a lead.

Weeks 1 to 2

Tracking on every call and form, by source, with each lead tagged by service and by storm or planned. Business Profile categories, service areas and photos audited, and the license number checked on every ad, page and listing.

Weeks 3 to 6

Siding services application filed with insurance and license documents, a search campaign for gutter installs, guards and repairs, and review requests sent to every customer from the last season.

Weeks 7 to 10

A page for each material you install, weighted to what your region builds with, a storm page for your hail or hurricane window, and a lead-safe page for houses built before 1978.

Weeks 10 to 13

A fall gutter list built from past customers, reminders timed ahead of leaf fall, and a referral ask after every finished job.

After the hail: estimates and calls a siding crew lets go

Storm season fills a siding and gutter company's calendar with estimates in a few weeks, which is exactly when follow-up slips, calls end without a booking and a repair visit turns into a sale nobody papered properly.

After a storm we're too busy to follow up estimates

ServiceTitan's 2026 Roofing and Exterior Market Report found just 16% of contractors follow up the same day on estimates that did not sell. Its exterior firms include siding and gutter businesses, and its sample leans toward companies with more than $5 million in revenue (vendor-commissioned survey). In our experience, after hail a homeowner often holds several estimates while the claim is decided.

The fix. Run a short storm cadence: a text the same day with photos of the damage you found, a call on day two to ask whether the adjuster has been out, an update on material lead times on day seven, and on day fourteen an offer to keep the estimate open until the claim settles, with a reminder set for that date.

The office answers but doesn't book the inspection

Invoca publishes no siding figure, but across the nine home service trades in its July 2026 benchmarks, phone leads got a proper greeting 81% of the time and an ask for the appointment only 45% of the time (vendor data). In our experience many of those calls open well and end on "someone will call you back".

The fix. Give whoever answers one closing line to use on every call: "I can have an estimator out Tuesday between 2 and 4, or Wednesday morning. Which works better?" Then read back the address and the window, and text a confirmation with the estimator's name.

A gutter repair turns into a full replacement on the spot

The FTC's Cooling-Off Rule does not apply to repairs or maintenance the homeowner asked you to come and do. Anything extra sold on that visit, such as new runs, guards or a siding section beyond the repair, is covered if the sale is $25 or more, and the homeowner gets three business days to cancel it.

The fix. Write the requested repair and any add-on on separate tickets. The add-on gets a dated contract, two cancellation notices and a spoken explanation of the right to cancel, and the install goes on the calendar after that window. Ask counsel how your state's rules sit on top of the federal one.

Our yard signs advertise a monthly payment

A yard sign or door hanger that names a monthly payment or a number of payments is a credit advertisement under Regulation Z, so it also has to carry three more things: the down payment, how the loan is repaid, and the APR. A representative example is allowed, but it has to show the down payment, even when it is zero, and say if the rate can go up.

The fix. Take payment amounts off signs, door hangers and storm mailers unless the full disclosure fits, and say "ask about financing" instead. Keep the detailed terms for the individual quote, which the rule does not treat as an ad, and have counsel review any campaign first.

Siding has no lead price of its own, so we plan from the nearest categories

LocaliQ's 2025 report on home services search ads, drawn from 3,211 campaigns with data from April 2024 through March 2025, has no siding line. Roofing & Gutters is the closest for gutter work, and Doors & Windows Sales for exterior replacement sold in the home. These are market medians, not our results, shown beside the facts that shape a siding and gutter year.

73%

Of hail reports from 2016 to 2025 fell between April and July, computed from NOAA SPC data (87,891 reports)

NOAA SPC data, computed

70%

Of new Northeast homes completed in 2025 were sided mainly in vinyl; in the West vinyl had 5% and fiber cement 31%

US Census Bureau, 2025

74%

Of consumers weigh only reviews from the past three months; 47% rule out any business showing under 20 reviews

BrightLocal, 2026

About 3 in 4

Homes built before 1978 still contain some lead-based paint, the line where EPA's lead-safe certification rule begins

Environmental Protection Agency

What one search lead costs in the exterior categories LocaliQ does track

Roofing & Gutters, the nearest line for gutter work (Apr 2024 to Mar 2025)$228.15
Doors & Windows Sales, the nearest line for exterior replacement (Apr 2024 to Mar 2025)$200.34
Construction & Contractors, general (Apr 2024 to Mar 2025)$165.67
Median across all 16 home service lines LocaliQ tracks (Apr 2024 to Mar 2025)$90.92
Facebook lead forms in Home & Home Improvement, data through June 2026$42.95

Exterior categories sit far above the home services median because few clicks become leads. The Facebook bar is a different channel: form leads that cost less and need a faster call back. Sources: LocaliQ 2025; WordStream by LocaliQ 2026.

We scope the work for an exterior company run by its owner, with a couple of crews and one gutter machine: affordable, and built around whether you want more siding, more gutter work or both. Our first moves come to you in writing, in the free plan, and it costs you nothing to read them.

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Where gutter and siding leads can come from, and the gap Google leaves

Three ways an exterior company pays for homeowner calls. The row that matters most is the first one: one column cannot carry gutter work at all, so most companies doing both end up using two.

Question	Siding services ads on Google	Angi, HomeAdvisor and Thumbtack	Search ads, your site and your profile
Gutter work	No gutter category; gutters appear only in the Roofing and Window cleaning descriptions	Depends on the job types each site offers	Any gutter service you list, build a page for and bid on
How you pay	Each valid call, message or booking is charged	Whatever each site charges; ask for the pricing on paper	Clicks on the search ads; the profile itself costs only time
Leads you did not want	Low-quality leads may be credited, but never for a wrong job type or wrong area	The FTC found HomeAdvisor misrepresented the quality and source of its leads; ask how each site defines one	Controlled by your keywords, negatives and service areas
Before you start	Proof of general and professional liability, any state license your work legally needs, a verified Business Profile, and screening that averages 3 to 4 weeks	Each site screens on its own terms	A verified profile, plus landing pages by service and by material
What builds trust	The Google Verified badge	Ratings that live on the platform and never reach Google	Google reviews, your license number, before-and-after photos and lead-safe certification
Best at	Siding repair searches and storm-week siding calls	Filling a thin schedule while your reviews build	Gutter installs and guards, and the homeowner weighing fiber cement against vinyl

Siding was not on the list when Google started converting Local Services Ads accounts into Google Ads campaigns in August 2026. Google says the conversion widens to service-area businesses in late 2026 and reaches every remaining category in 2027. Once moved, accounts keep paying per lead and keep the badge, Google stops re-checking insurance and licenses, and manual maximum cost-per-lead bids are dropped.

Where exterior ads go wrong before the first estimate

Free gutter guards with a storm claim, in Minnesota

Minnesota bars contractors from offering to pay a homeowner's deductible or offering anything of value to win a contract for damage covered by an insurance claim, with fines up to $10,000 per violation, and insurance-work contracts must carry written notice of that law. A free add-on tied to a claim job is exactly that kind of offer. Sell the inspection, the material and the warranty instead.

Waiting on Local Services Ads to bring gutter calls

Google has no gutter category. A gutter-only company cannot apply, and a siding company that switches on its Siding services ad will not show for gutter searches. Budget search ads and profile work for gutters from the start rather than waiting on a category that does not exist.

One campaign and one budget for both halves

April through July hold 73% of hail reports (computed from NOAA SPC data, 2016 to 2025), while gutter demand in the North peaks with the leaves. The searches mean different things too. Split the campaigns, give each its own budget calendar, and judge each on signed jobs.

A California ad with no license number, or the wrong classification

Section 7030.5 of the state's Business and Professions Code puts a licensed contractor's number on every form of advertising. California files siding under D-41 and metal gutters under D-24 or C-43, so check that the classifications on your license cover every service the ad lists. Work under $1,000 is exempt from licensing only when it needs no building permit.

Saying nothing about lead paint on older homes

EPA requires certification for anyone paid to disturb painted surfaces in a home built before 1978, sole proprietors included. Exterior work on more than 20 square feet of painted surface is past the minor-repair line, and EPA runs a public locator of certified firms that homeowners can search. Put your certification on the site and the profile, where the homeowner looks.

Pre-1978 houses and the lead paint rule behind every tear-off

EPA’s Renovation, Repair and Painting rule follows siding crews onto more jobs than most owners expect. It requires anyone paid to disturb painted surfaces in homes, childcare facilities and preschools built before 1978 to be certified, and it applies to every firm, sole proprietorships included. EPA estimates that about three-quarters of homes built before 1978 still contain some lead-based paint.

Where the line sits outside. Federal rules count exterior work as minor repair only when it disturbs 20 square feet or less of painted surface and involves no window replacement and no demolition of painted areas. Pulling painted wood siding off an old house is normally well past that line. Treat a re-side on a house from the 1950s as lead-safe work from the first estimate.

The paperwork starts before the crew arrives. No more than 60 days before work begins, the certified firm has to give the owner EPA’s lead hazard pamphlet. That puts compliance inside the sales process: the estimate visit or the signing is the natural moment to hand it over, and the CRM can record that it happened.

Storms do not switch it off. The rule has an emergency provision that exempts firms from certain requirements, not from the rule as a whole. Storm ads that promise the same speed on a 1960s house as on a new one deserve a second read before they run.

Why it belongs in the marketing. EPA points homeowners to its own search for lead-safe certified contractors, so certification is something a careful buyer can check in a minute. Show the firm certificate on the site, the Business Profile and the estimate; give older homes a page of their own that explains what lead-safe work looks like on their house; and tag those leads so you know what they close at. Owners of older houses who ask about lead tend to read everything, and the contractor who answered the question before it was asked is usually the one they call back.

What the free plan checks for a siding and gutter company

Any siding or gutter company that contacts us gets the consult free, a frank evaluation of its position, and a written plan that stays with the company whether we are hired or not. Yours covers:

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Where you appear for siding replacement, siding repair, gutter installation, gutter guards and gutter cleaning in the towns you cover, and which companies own the three map spots and the Siding services ads above them.
Your profile's categories and which one is primary, the service areas drawn, and whether the photos show your own houses, sorted by material.
Your reviews, counted, dated and read for replies, set beside the competitors who turn up on the same estimates as you.
Every ad and page read for your license number and classification, for claim-related offers your state bans, and for lead-safe wording on older homes.
A test call or two: who picks up in a storm week, and if your tracking can tell a gutter cleaning from a full re-side.
A 90-day order of work that starts with whichever season reaches your area next: hail, hurricanes or leaves.

What siding and gutter owners ask us first

Can a gutter company advertise on Local Services Ads?

Not under a category of its own. Google's US list has Siding services but no gutter category; gutters appear only inside the Roofing description ("shingles, gutters, and venting") and the Window cleaning one. A gutter-only shop builds the same reach with search ads, a well-set Business Profile and a page per service. How we run search campaigns for gutter work.

Are Siding services ads worth running?

Usually, once reviews are steady and someone answers fast. Advertisers in the category can earn the Google Verified badge, the single mark that has stood in for the old Guaranteed and Screened badges since October 2025. Google wants proof of insurance, a state license wherever one applies to your work and a verified profile, then ranks the ads partly on rating, review count, response time and photos.

When will siding Local Services Ads move into Google Ads?

Not in the first wave. Google began the move in August 2026 for a named list of home services, and siding was not on it. Google says the move widens to service-area businesses in late 2026 and covers every remaining category in 2027. After it, the manual cap on what you pay per lead is retired, so reviews, response time and the job types you switch on do more of the steering.

What does a siding lead cost?

No benchmark publishes a siding-only figure. The nearest are LocaliQ's medians for April 2024 to March 2025: $228.15 per search lead for Roofing & Gutters and $200.34 for Doors & Windows Sales. They describe the market, not a quote. Our own work is affordable for an owner-run exterior company, and the free plan shows what we would do first.

Do I need lead-safe certification to market siding on older houses?

Yes, if your crews disturb paint on a house built before 1978 beyond EPA's minor-repair limit of 20 square feet outside. The rule covers every paid firm, sole proprietors included, and EPA lists certified firms in a locator homeowners can search. Being in it, and saying so on your site, is a selling point as well as the law.

Does the FTC three-day cancellation rule cover my in-home siding sales?

Usually. The Cooling-Off Rule covers a sale in the customer's home worth $25 or more, including when the homeowner invited you, and $130 or more at temporary locations such as home show booths. Cancellation stays open to midnight on the third business day after the sale, and you must hand over two copies of a cancellation form. We build the booking page and follow-up around that window.

Is it worth buying siding and gutter leads from Angi or HomeAdvisor?

Sometimes, as a stopgap while your own reviews build, and only if your tracking shows they sign jobs. In 2023 the FTC finalized an order against HomeAdvisor, with up to $7.2 million in redress, for claims about the quality and origin of its leads that the agency found false, misleading or unsupported. Ask each site in writing how it defines a lead and how many companies get the same one.

How do we win work after a hailstorm without looking like storm chasers?

Answer the questions the FTC tells homeowners to ask, before they ask them. Its advice is to consider only licensed and insured contractors, get a written estimate carrying the contractor's name, address, phone number and license number, and never pay the full amount up front. Put all of that on your storm page, and keep your address local and your reviews recent. How we set up the profile homeowners check.

Does Minnesota require a state license for a siding company?

It depends on what else you sell. Minnesota treats siding as exterior finishing, one of eight special skills. A company contracting directly with homeowners in only one special skill needs no state license, but one offering more than one needs a residential building contractor or remodeler license. We check where each of your other services falls before an ad lists them together.

Which siding material should our ads lead with?

The one your region builds with, then the one you install best. Census figures for new single-family homes completed in 2025 show vinyl as the main wall material on 70% in the Northeast and 64% in the Midwest, while the West ran 55% stucco and 31% fiber cement, with vinyl at 5%. New construction is not the replacement market, but it shows what neighbors are comparing. How we build material pages.

How to start a siding and gutter businessHow to start a siding and gutter business: California's D-41 and gutter classes, Minnesota and Michigan rules, EPA lead work, OSHA scaffolds, storm claims.

Written for siding and gutter installers

What siding and gutter installers start with

Google Ads

Search and Local Services Ads

Google Business Profile

The profile that wins the map

Websites & Conversion

Fast sites that turn visits into calls

Send us your town and get back a siding and gutter plan you keep

Give us the company name, your home base and a rough split of siding, gutter and storm work. Back comes a ranking check for siding and gutter searches across the area you cover, a straight answer on whether Siding services ads suit you, a read of your ads and pages against your state's license and claim rules, and the three changes we would make first, timed to your next hail or leaf season.

A free consult. A real conversation about your business, your area and what is not working yet.
An honest evaluation. Where you stand in search, ads and follow-up next to the businesses you lose customers to.
A plan you keep. What we would fix first and why. It is yours whether or not you work with us.

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Sources

The figures on this page come from these published sources, checked on October 3, 2026. Benchmarks are averages across many advertisers; your market will differ, which is what the free plan is for.

Agencies with siding and gutter installers among their clients: see the partner model.