Scorpion vs Beyaoshy for home service marketing

Mid-April is the pause before the heat. HVAC companies are wrapping up spring tune-ups, plumbers are between the thaw calls and summer, and owners have a few weeks to settle who runs their marketing before July fills every truck. Scorpion is a well-known name in home service marketing, and when an owner is shopping for an agency this time of year, we are sometimes the other name on the shortlist.

Writing a comparison with yourself in it is awkward, so we will try to do it the way we would want it done to us: what each firm is built for, where each is strong, and what to ask both of us before signing anything.

The four questions home service owners ask

Owners choosing an agency tend to care about the same things, roughly in this order:

1. Will the phone ring with jobs we want, in the towns we serve?
2. Can we see which calls came from which channel, and which ones turned into booked jobs?
3. What do we own if we leave?
4. Who do we talk to when something goes wrong?

Size, technology and price matter, but they matter through those four. A big platform that answers question three vaguely is a risk. A small team that cannot deliver on question one is a waste of a season.

Scorpion: scale, specialists and its own technology

Scorpion is a large full-service marketing company. Home services are a major focus, alongside law firms, healthcare and franchise brands. It builds websites, runs paid search and SEO, and pairs the work with technology of its own for tracking leads and reporting on results.

Its strengths are real:

• Depth of people. A firm that size can staff specialists for design, content, paid media and analytics.
• Its own platform. Scorpion presents its technology as a core part of what clients pay for, built around the industries it serves.
• Franchise and multi-location work. Brands with many territories need consistent sites and roll-up reporting, and a large firm is set up for that.
• A familiar name. Some owners like working with a vendor that other companies in their trade already use.

Because the package includes Scorpion’s own technology, the questions worth asking are about portability. Ask in writing what you keep if you leave: the domain, the website and its content, the ad accounts and their history, the call tracking numbers and the recordings. Ask about the term and how ending it works. Those are fair questions for any agency, and we expect them from owners talking to us as well.

Beyaoshy: one team and accounts in your name

Beyaoshy is a smaller agency that has worked with local businesses since 2015. One team runs local SEO, the Google Business Profile, Google Ads, Meta ads, reviews, the website and the CRM together.

• Ownership from day one. The ad accounts, the Business Profile, the website and the data are opened in the owner’s name, not ours.
• One team across channels. The same people run search, the profile, the ads and the follow-up, so the channels never argue over credit.
• Reporting on calls and bookings. The monthly numbers are calls answered, jobs booked and the channel each one came from.
• Built on GoHighLevel. Missed-call text back, estimate pipelines and review requests run in a CRM the owner keeps.
• Built for owner-run companies. It is the same delivery other marketing agencies white-label for their own clients.

We are not the right fit for everyone. We do not sell proprietary software, and a franchise system with brand standards across dozens of territories may be better served by a firm that specializes in exactly that.

How the two agencies line up

	Scorpion	Beyaoshy
Best suited to	Established service companies, franchises and multi-location brands	Owner-run local companies that want one team and full ownership
What you get	Website, SEO, paid media and its own technology platform	Website, local SEO, profile, ads, reviews and a GoHighLevel CRM
How the work gets done	Specialist teams inside a large firm	One team working across every channel
Accounts and data	Ask in writing what transfers to you if you leave	In the owner’s name from the start
Reporting	Through Scorpion’s platform; ask for a sample	Calls and booked jobs by source, in a CRM you keep
Ask before signing	Term, exit steps and what you take with you	The same, plus who your weekly contact will be

What each does well and what to weigh

Scorpion

• Pro: deep bench of specialists with home service experience.
• Pro: in-house technology designed around its clients’ industries.
• Pro: set up for franchise and multi-location programs.
• Con: a larger firm can mean more handoffs; ask who you will actually speak to each week.
• Con: when work runs on an agency’s own systems, leaving takes more planning, so understand portability first.
• Con: what is included varies by package, so get it itemized.

Beyaoshy

• Pro: the owner holds every account and all of the data from the start.
• Pro: one team across search, ads, reviews, the site and the CRM.
• Pro: reporting built around calls and booked jobs.
• Pro: planned around a company running a handful of trucks.
• Con: a smaller team, so we are not built for national franchise programs.
• Con: no proprietary platform; we build on GoHighLevel and the standard ad and search tools.
• Con: we ask owners to take part, from approving copy to telling us which leads became jobs.

Matching the agency to the company

• A franchise with territories in several states that needs brand-controlled sites and roll-up reports. Scorpion’s scale and franchise experience are a reasonable match.
• A single-location HVAC company with a few trucks that wants to see every call and own everything. That is what we are built for.
• A plumbing company switching agencies after several years with one. Before signing with anyone new, list what you hold today and what still sits with the current vendor, and make portability the first clause you negotiate.
• An electrician who mostly needs the profile, reviews and a better site. Start with whichever agency will scope that on its own instead of selling a full package.

Questions to ask both of us in writing

Send the same list to every agency you are considering and compare the replies side by side.

• Whose name are the ad accounts, the Business Profile, the domain and the website registered in?
• If we part ways, what do we receive, in what format, and how quickly?
• Who owns the call tracking numbers, and can they be ported out?
• What will the monthly report count, and can we see a real example with the client’s name removed?
• Who is our day-to-day contact, and who does the work behind them?
• How are city and service pages written, and by whom? Google’s new spam policies from March target pages mass-produced to rank, so a plan built on churning out dozens of near-identical town pages is the wrong answer this year.

A good agency will answer every one of these without hesitating.

Deciding before the heat

Pick in April and the summer runs on a plan. Pick in June and it runs on whatever the last vendor left behind. To see how we run marketing for home service companies, or what local SEO looks like when every account stays in your name, start with the page for business owners and we will scope it with you before the rush.