Lead generation agency work where every lead lands in your own CRM
Send us how you get leads today. You get a free written plan: where each lead really comes from, who owns each account, and whether your forms collect consent the rules accept.
- Ad campaigns on Google, Meta and Microsoft, built in ad accounts in your business name
- Landing pages and forms with consent wording, and a dated record kept for every lead
- Every lead routed into your CRM and answered within seconds, never sold or shared
- An honest evaluation, with no obligation to hire us
- You own every account, domain, profile and CRM
- One team since 2015, nothing subcontracted
- 4,700+ businesses served
For local businesses and for national businesses selling across many states. One trade in mind? Roofers start on roofing lead generation.
The 60-second version
- We run the ads, the pages and the follow-up. The leads arrive in your accounts and your CRM, not ours.
- No lead is sold one at a time or handed to another business. The person asked to hear from you, so only you call.
- Every form keeps a dated consent record, because a text sent without consent can cost $500 under federal law.
- Local or national: the same build works for one county or forty states, with each state's calling rules applied.
Bought leads are rented. Generated leads should be owned.
There are two businesses that both call themselves lead generation companies. One owns a website and an ad account, collects form fills, and sells them to you, sometimes to several of your competitors in the same hour. The other builds that same machine for you, in your name. The first is cheaper to start and gone the day you stop paying. The second keeps working, and every lead it ever produced stays in your CRM.
We only do the second. The ad accounts, domain, website and CRM are set up in your business's name, and we work in them with the access you give us. If you are weighing a lead marketplace against your own campaigns, our post on shared versus exclusive leads sets out how each model works.
| The question | A bought lead | A lead from your own campaign |
|---|---|---|
| Who else got it | Shared leads go to more than one business by design | No one. It came from your ad, to your form |
| Whose consent | Often a form naming a list of "partners" | Your business, named beside the box |
| Where it lives | The seller's system, exported to you | Your CRM, from the first second |
| What you learn | A name and a number | Which ad, keyword and page produced it |
| When you stop | The flow stops and the history stays with the seller | The accounts, pages and every contact stay with you |
Six pieces, built in this order.
Accounts in your name
Before a dollar is spent, the Google, Meta and Microsoft ad accounts, the tracking and the CRM are set up with your business as owner. Our free account ownership check shows where you stand today.
The offer and the page
One page per offer, with the service area stated, the questions buyers ask answered, and a form short enough to finish on a phone. A visitor who clicked an ad for one job should land on a page about that job.
Campaigns that bring people
Google Ads for people searching right now, Meta for people who will need you soon, and Microsoft Ads where the buyer sits at a desk.
Consent captured properly
A separate, unchecked box for marketing texts, your business named beside it, and a record of exactly what the person saw and when. More on that below.
Follow-up in seconds
A reply by text or chat within seconds of the form, and calls answered on your number. That part runs on our AI agents and AI receptionist, inside the same CRM.
Counted to the sale
Leads are marked won or lost in the CRM and that result goes back to the ad platforms, so the budget follows the campaigns that produce customers rather than form fills.
The consent record behind every lead.
A lead you cannot legally call is not a lead. Under the Telephone Consumer Protection Act, an autodialed or prerecorded sales call or text to a cell phone needs the person's prior express written consent: a signed agreement, which can be an electronic signature, that names the number, clearly authorizes the marketing calls and says agreeing is not a condition of buying (47 CFR 64.1200). A person can sue for $500 per violation, and up to three times that when it is willful.
Texts count as calls; the FCC said so in 2015. An AI voice counts as an artificial voice, since its February 2024 ruling. And an opt-out can arrive in any reasonable way, a plain "stop" included, and has to be honored within ten business days at most.
So every form we build keeps the record shown here, stored in your CRM against the contact. The FTC's Telemarketing Sales Rule, amended in 2024, asks sellers and telemarketers for a complete record of consent and lengthened how long records are kept from two years to five. Not legal advice; confirm with counsel.
- Who
- Name and the phone number they typed
- What they saw
- The exact consent sentence beside the box, saved word for word
- What they agreed to
- Calls and texts from your business, named, about the request they made
- When and where
- Date, time and the page address the form sat on
- How they can stop
- Every opt-out, the date it arrived and the date it was honored
Show us your lead flow; get the plan back in writing
The free plan for your leads starts with:
- Every source of leads you have today, and which ones you actually own
- Your form's consent wording read against the federal rule and your states' rules
- The first campaign we would build in your accounts, and why that one
National lead generation: one campaign, fifty sets of rules.
A business selling in many states needs the reach of a national campaign and the manners of a local one. The federal rule allows sales calls from 8 a.m. to 9 p.m. in the called person's time zone. Some states go further, so the follow-up schedule is set by where the lead lives, not where your office is.
Florida
Automated sales calls and texts need prior express written consent (501.059), and sales calls stop at 8 p.m., with no more than three in 24 hours on one subject (501.616).
Oklahoma
The Telephone Solicitation Act of 2022 asks for written consent for automated sales calls, the same 8 a.m. to 8 p.m. window and the same three-call limit.
Maryland
The Stop the Spam Calls Act, in force since January 1, 2024, bars sales calls between 8 p.m. and 8 a.m. and caps them at three in 24 hours on one subject.
The follow-up reads the lead's area code and state and holds sales messages to the strictest window that applies. Not legal advice; confirm with counsel. Our texting and calling rules playbook covers the rest, and texting that arrives covers carrier registration.
Are the leads you pay for actually yours?
Five yes-or-no questions. Your answers stay on this page.
Answer all five to see where you stand. Your answers stay on this page.
What owners ask a lead generation company.
Do you sell leads, or charge per lead?
We do not sell leads one by one, and a lead we generate for you is never passed to or shared with another business. We build and run the campaigns, pages and follow-up that produce your leads, in your own ad accounts and your own CRM. We do not publish prices; the free plan tells you what the work would involve before you are asked to pay for any of it.
What is the difference between a lead generation company and a lead seller?
A lead seller owns the website, the ad account and the list, and rents you access to people who filled in its form, often alongside other businesses. A lead generation agency in our sense builds the machine in your name: the ad account, the landing page, the form, the consent wording and the CRM all belong to you, so the leads and the history behind them stay with you whether or not we do.
Can you generate leads nationally, not just in one town?
Yes. National lead generation is part of the work, for businesses that sell across many states. The campaign structure changes (state by state targeting, time zones, separate budgets for the states that convert) and so does the compliance work, because Florida, Oklahoma and Maryland each set their own calling hours and a three-call limit for sales calls. Not legal advice; confirm with counsel.
Which channels do you use?
Usually Google Ads for people already searching, Meta lead forms or landing pages for people who are not searching yet, and Microsoft Ads where the audience sits at a desk. The page each ad lands on is built for that one offer. Every lead then gets the same follow-up, whichever channel it came from.
What happens to the leads if we stop working together?
Nothing moves, because nothing was ever ours. The ad accounts, the pages, the domain, the CRM and every contact in it are in your business name from the first day. We remove our own access and you carry on.
Sources
11 cited
- Telephone Consumer Protection Act, 47 U.S.C. 227
- 47 CFR 64.1200, prior express written consent and opt-outs
- FCC 15-72 (2015), texts are calls under the TCPA
- FCC 23-107 (December 2023), the one-to-one consent order
- Insurance Marketing Coalition v. FCC, 11th Circuit (January 24, 2025)
- FCC 24-17 (February 2024), AI voices are artificial voices under the TCPA
- FTC, Telemarketing Sales Rule amendments, Federal Register, April 16, 2024
- Florida Statutes 501.059, telephone solicitation and consent
- Florida Statutes 501.616, calling hours and the three-call cap
- Oklahoma Telephone Solicitation Act of 2022 (HB 3168)
- Maryland Stop the Spam Calls Act, Commercial Law 14-4502
Send us where your leads come from today.
List your lead sources, the states or towns you sell in, and a link to the form people fill in. We will tell you which of those leads you own, whether the consent wording would hold up, and what we would build first in your own accounts, at no cost.
- A free consult. A real conversation about your business, your area and what is not working yet.
- An honest evaluation. Where you stand in search, ads and follow-up next to the businesses you lose customers to.
- A plan you keep. What we would fix first and why. It is yours whether or not you work with us.
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