Texting that arrives: registration and consent
Why business texts get filtered before anyone sees them, how we register and capture consent properly, and the five follow-up sequences worth running.
How patients find a dental practice now
The map, the answer, the reviews and the phone are the four doors into a practice. Which ones you control, and what to fix in each this spring.
What the overlay order means for practice sites
The FTC has ordered an accessibility overlay vendor to drop its compliance claims. What to check in your practice footer, contract and booking path.
Listing fields that quietly cost you calls
The February profile audit we run for local clients: categories, services, hours, attributes and photos, and the fields that quietly lose calls.
Dental site accessibility is now a legal question
A new federal rule names WCAG 2.1 AA out loud. What to fix in a practice website at the source, and why we do not install an overlay widget.
Dental reviews: how to ask and how to reply
The rules on asking patients for reviews, the ask that works in an operatory, and two reply templates that keep a practice out of trouble.
What the tracking bulletin means for dental sites
Federal guidance says tracking pixels on health websites can disclose patient information. What we are changing on dental sites this month, and why.
The dental backlog is not a marketing win
Practices are reopening into a backlog. How we triage demand, rebuild the hygiene column and stop paying for new patients who never fit the practice.
Year-end dental benefits and the calls you miss
Patients with expiring benefits are searching now. The listing work and phone habits that decide which practice gets the call before January.
Turn the reading into a plan for your business.
Tell us about your business and your area. We will show you where you stand and which of this applies to you first.