Privacy & Platform Changes
iOS, cookies, consent and the platform shifts that change how ads and tracking work.
Meta drops fact checks, PMax takes negatives
Three January changes: Meta ends third-party fact checking, the one-to-one consent rule hits lead forms Monday, and Performance Max gets negatives.
Chrome keeps cookies. Your listing loses chat.
Chrome dropped the cookie deadline on Monday and profile chat and call history end a week from today. What we are still measuring, and what we are not.
Cookies start disappearing, and so does your profile site
Chrome began blocking third-party cookies for some users this week, and profile websites shut off on 1 March. What to fix in the next eight weeks.
What the tracking bulletin means for dental sites
Federal guidance says tracking pixels on health websites can disclose patient information. What we are changing on dental sites this month, and why.
Sensitive interest targeting is gone on Meta
Meta removed detailed targeting for health and other sensitive subjects on 19 January. What local advertisers in wellness and aesthetics run instead.
Data-driven attribution is the new default
Google Ads is making data-driven attribution the default and the tracking gaps are now obvious. What a local business should actually measure instead.
Verify your domain and pick your eight events
Facebook wants every advertiser to verify a domain and rank eight conversion events before Apple's prompt ships. How to do both in an afternoon.
Apple's tracking prompt and your lead ads
Apple will ask iPhone users to allow tracking this fall. What that does to Facebook and Instagram lead ads for local businesses, and how to prepare now.
Turn the reading into a plan for your business.
Tell us about your business and your area. We will show you where you stand and which of this applies to you first.