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Wellness and clinic marketing articles

Chiropractic, physical therapy, salons and repeat-visit businesses.

Google search or Instagram ads for a nail salon in 2026

Industry Playbooks5 min read

Google, Meta or ClassPass for a gym's January budget

Industry Playbooks6 min read

Zocdoc, Google Ads or your own booking page for a clinic

Industry Playbooks5 min read

The fall stretch in a PT clinic, September to December

Industry Playbooks5 min read

A salon's September plan for a full November and December

Industry Playbooks5 min read

September is a yoga or pilates studio's second January

Industry Playbooks5 min read

Physicals, flu shots and open enrollment for clinics

Industry Playbooks5 min read

ClassPass, Google or Instagram: what a new student costs

Industry Playbooks5 min read

Ads, apps or memberships: what a new massage client costs

Industry Playbooks5 min read

What a new salon client costs: marketplace fee or Google ad

Industry Playbooks5 min read

Insurance, Medicare or self-pay: where acupuncture ads pay

Industry Playbooks6 min read

What a new PT evaluation costs to buy, channel by channel

Industry Playbooks6 min read

Local Services Ads or search ads for a chiropractor

Industry Playbooks5 min read

Mother's Day is gift card season for massage studios

Industry Playbooks5 min read

Questions to ask before an agency markets your gym

Industry Playbooks6 min read

Mindbody vs Vagaro marketing tools for wellness owners

Comparisons5 min read

A nail salon's March checklist before sandal season

Industry Playbooks5 min read

How a medical clinic should vet a marketing agency

Industry Playbooks6 min read

What a yoga or pilates studio should ask a marketing agency

Industry Playbooks6 min read

Hiring an agency? Test it on nail salon hygiene and reviews

Industry Playbooks6 min read

What to ask an agency before it touches your salon reviews

Industry Playbooks5 min read

What an agency should know before running acupuncture ads

Industry Playbooks6 min read

What to ask before hiring a chiropractic marketing agency

Industry Playbooks6 min read

Questions for any agency pitching your PT clinic

Industry Playbooks6 min read

Before hiring a massage marketer, ask about your license

Industry Playbooks6 min read

December is when a gym wins January

Industry Playbooks6 min read

Filling an acupuncture schedule before benefits reset

Industry Playbooks6 min read

The chiropractic year, from FSA deadlines to backpacks

Industry Playbooks6 min read

Retention belongs on the marketing line

Industry Playbooks5 min read

Reviews for wellness clinics, minus the privacy risk

Industry Playbooks6 min read

Tebra vs Weave for patient messaging and reviews

Comparisons6 min read

Med spa ads that get approved and book

Industry Playbooks5 min read

Profile categories for chiropractors and PTs

Industry Playbooks6 min read

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