Google Business Profile suspension checker: what happened and what to do next
A suspended profile, a profile Google wants verified again and a rejected edit all look alike from the owner's chair, and each has a different fix. Appealing the wrong one wastes the single appeal Google allows per decision. Answer up to four questions and this page names your next step and the part of our suspended profile guide that covers it.
Nothing you pick here is saved or sent anywhere. It runs in this browser and forgets your answers when you close the page.
Find your next step
Each answer opens the next question underneath. Change an earlier answer at any time and the questions after it reset.
Every next step this checker can give
This looks like a verification request, not a suspension
Google's verification page says "Get verified" on a profile means it "couldn't completely verify your business." Practitioners call a listing that still shows but can't be managed a soft suspension. The fix is to verify again, not to appeal.
Select Get verified and use the method Google offers. Google picks it, and the choice "can't be changed."
If it is a video, plan one unedited take of at least 30 seconds that shows where you are, that the business is real and that you run it (what the video has to show).
Leave the name, address and category alone until verification is done, and never create a second profile for the same business.
Your profile is live; Google turned down a change. Edits usually take up to 10 minutes to review and sometimes up to 30 days, Google's edits page says.
Give a Pending edit time to clear before you change the same field again.
In the US, Google's appeals page sends a rejected name, category, address, phone or website edit to its Contact us form, not the appeals tool.
Check the rejected edit against Google's rules first: a city or service word added to the name breaks the name rule on its own.
A review restriction, or a pause that protects you
Google emails the owner in both cases, so read that email first. Under its restrictions for policy violations, fake engagement can stop new reviews or unpublish existing ones for a set period. Its missing reviews page also says it may disable reviews "to protect business owners" after a spam attack.
If one-star reviews from strangers arrived just before the pause, it is likely Google protecting you. Wait for the banner to lift rather than appealing.
If the email cites fake engagement, stop any review incentives or review-gating today, then appeal the restriction in the appeals tool.
Ask for reviews the way Google allows from here on: every customer, no reward, no filtering (review request templates).
Find out who holds the profile before anything else
Google's appeal steps start with being signed in to the Google Account tied to the profile. If no account you control is on it, the appeal has to come from whoever is.
Sign in to every Google account the business has used: the owner's Gmail, the office manager's, a shared front-desk login.
If an agency or former employee holds it, send them your documents and the appeal wording in writing, and ask whether their own Google Account is restricted, since that suspends every profile it manages.
Google says that when an account is restricted for violating policy, "the Business Profiles you manage are suspended." The profile appeal waits until the account is cleared.
Google's policy overview says a restriction on another Google product account "may result in suspension of the Business Profile," and that account "must be reinstated before reinstating the profile."
Appeal the Google Ads (or other product) suspension through that product's own help pages.
Fix whatever that appeal names before you touch the profile.
Then check the appeals tool for the profile. If it still lists a decision, appeal it there.
Ask for an additional review, with evidence the first appeal lacked
After a denial, and only then, Google says "we may be able to do an additional review" on its additional review form.
Have ready: the date of the suspension, the email address that manages the profile and the Business Profile ID (under Business Profile settings, then Advanced settings).
Attach a business registration, license or tax certificate and a utility bill, both showing the name and address on the listing. The form requires them.
Say what changed since the first appeal, and use the Download submission option to keep a copy, because no email confirmation follows.
Google's help pages give no next step for Can't be appealed. A guide in Google's own Community forum, which is not Google policy, reads it as final and ties it to a history of spam or of profiles created with incorrect information.
Do not create a new profile for the same business. Google's suspension page says so plainly, and a duplicate will not show on Search or Maps anyway.
Put the weight on what you own: a website that ranks for your services and town, and Search ads that point at it.
If the business has genuinely changed hands or moved, read the section on big changes before deciding anything.
Google's guidelines rule out virtual offices, P.O. boxes and remote mailboxes, and a coworking desk qualifies only with signage, staff there in business hours and customers received there.
If customers never visit, hide the address and list service areas instead: Edit profile, then Location, turn off Show business address to customers, and add the cities or postal codes you serve (Google's steps). If it won't save while suspended, say so in the appeal.
Scan a business registration, license or tax certificate and a utility bill that show the same name and address as the profile (what to attach).
File one appeal in the appeals tool: Google says appeals can only be submitted once, so the fix and the evidence go in together (the steps).
Unnecessary information in the name "could result in the suspension of your Business Profile," Google says.
Use the name on your sign, website and invoices, with no service words, city names, taglines or phone numbers. A legal term such as LLC needs real-world proof, like signage or invoices.
Scan a business registration, license or tax certificate and a utility bill that show the same name and address as the profile (what to attach).
File one appeal in the appeals tool: Google says appeals can only be submitted once, so the fix and the evidence go in together (the steps).
Google's policy overview says edits that "attempt to significantly change the nature of a business are often fraudulent," so a sudden new name, category or address draws a closer look.
Bought the business? The seller transfers primary ownership to you, which keeps the reviews. A different business at the old location marks the old profile permanently closed instead of renaming it.
Scan a business registration, license or tax certificate and a utility bill that show the same name and address as the profile (what to attach).
File one appeal in the appeals tool: Google says appeals can only be submitted once, so the fix and the evidence go in together (the steps).
Google's eligibility rules require in-person contact with customers during stated hours. Online-only businesses, lead generation companies and rental or for-sale properties are not eligible.
If you do meet customers in person, at your place or theirs, say exactly how in the appeal and attach the documents that show it.
If you do not, an appeal has nothing to correct. Your website and ads are where the effort pays.
A sales or leasing office for rental properties can be verified on its own.
The notice names a policy, not the fix. Google's suspension page says it plainly: "Make sure your profile follows all the guidelines."
Go through the address, name, hours, phone and website against the rules and correct each one that fails, in one sitting rather than a string of unrelated edits.
Scan a business registration, license or tax certificate and a utility bill that show the same name and address as the profile (what to attach).
File one appeal in the appeals tool: Google says appeals can only be submitted once, so the fix and the evidence go in together (the steps).
Want a second read before you file? Send us what the notice says and we will tell you what to fix first and which documents to attach. Send us the notice
Three moves that make any suspension harder to undo
A second profile for the same business. Google's suspension page marks it important: "Do not create a new Business Profile for the same business." The new one starts with none of your reviews, and a duplicate will not show on Search or Maps.
Deleting the suspended profile. Google's policy overview says it may reject appeals when someone with access deletes the profile before Google reviews them.
Paying a caller who says they are from Google. Google says it never asks owners to pay to have a profile verified or reinstated.
Soft suspension, hard suspension and the words Google uses
"Soft" and "hard" come from local SEO practitioners, BrightLocal among them, not from Google. Google support works from what you describe, so this is how the two sets of words line up.
What you see
What practitioners call it
Where the fix happens
Listing still public; "Get verified" where your editing tools were
Stuck on a suspension notice? Let us read it with you.
Tell us the step this checker gave you and the reason in Google's notice. We will send back what we would fix before the appeal goes in and which documents to attach. Google decides every appeal, so we will not promise reinstatement; we will tell you honestly how strong your case looks.
A free consult. A real conversation about your business, your area and what is not working yet.
An honest evaluation. Where you stand in search, ads and follow-up next to the businesses you lose customers to.
A plan you keep. What we would fix first and why. It is yours whether or not you work with us.
Form not loading? Email hello@beyaoshy.com and we will reply within one business day.