Boostability vs Beyaoshy for white-label local SEO

Nine days ago Google started its March core update and published new spam policies alongside it, naming scaled content abuse, expired domain abuse and site reputation abuse. Two days ago INP replaced First Input Delay as a Core Web Vital. And the free websites built inside Google Business Profiles were turned off at the start of the month, so any client still relying on one now sends visitors straight back to its own listing instead of to a site.

If you resell SEO under your own brand, this is a good week to reread what your fulfillment partner actually does for each client. Agency owners have asked us to compare two options for white-label local SEO: Boostability, and us. We will try to give Boostability its due, because for the right agency it is a very sensible pick.

What you are really choosing

A white-label partner shapes three things in your agency: what you can sell, how much of the client relationship you keep, and how exposed your brand is when a ranking drops. Before any vendor call, answer these for yourself.

1. Is SEO a product line or part of a bigger promise? Some agencies sell SEO as one clearly scoped item among many. Others promise a local client more calls, and SEO is only one lever toward that.
2. How many accounts, and how similar? Two hundred small clients on the same plan need a different partner than twenty clients who each need something slightly different.
3. Who talks to the client? Some partners stay entirely behind you. Some can join calls under your brand when a client wants detail.
4. What does the client own? The profile, the site, the analytics and any content produced. Decide this before the first account is onboarded, not when one leaves.

Boostability: SEO as a specialty, sold through partners

Boostability is best known for white-label search engine optimization for small businesses, sold through partners who put their own name on it. That focus shows in how it presents itself: a model built for partners, with small accounts onboarded, run consistently and reported on in a format a reseller can pass along.

For an agency, the appeal is predictability. You get a defined SEO product with repeatable deliverables, partner-facing reporting, and a vendor whose business is organized around resellers. The work typically covers keyword research, on-page changes, content and local listings, but plans differ, so ask for the exact task list for the plan you would sell and get it in writing.

Beyaoshy: the whole local account under your name

We come at white-label work from the other side. Since 2015 we have run marketing for local businesses directly, largely service businesses such as home service companies, med spas, remodelers, wellness clinics and restaurants, and agencies began asking us to do the same work for their own clients.

So the thing we deliver is not SEO on its own. One team handles the Google Business Profile, local SEO, reviews, Google Ads, the website and the GoHighLevel CRM where leads land, and the partner agency’s name is the only one the client sees. Reports lead with calls and booked appointments, because that is the number a med spa owner or a plumber actually renews on. The end client owns every account and asset from the day we start, which protects you as much as them. And we keep the cost affordable enough that an agency can add its margin and still win the deal.

Boostability and Beyaoshy compared

	Boostability	Beyaoshy
Built for	Resellers selling SEO to many small businesses	Agencies selling local growth to service businesses
Scope	SEO-focused, with plans at different levels	Profile, local SEO, reviews, ads, website and CRM together
How work is delivered	Standardized processes built for volume	One team per account, adjusted to the trade and the market
Reporting	SEO reports built for partners to pass on	White-label reports led by calls and bookings, alongside rankings
Client ownership	Ask how accounts, content and listings are handed over	End client owns every account and asset from day one
Ask before signing	Task list per plan, content process and exit terms, in writing	Scope per client, response times and exit terms, in writing

Strengths and drawbacks

Boostability

Pros

• A specialist in white-label SEO, with processes built for resellers
• Scales well when you have many small, similar accounts
• Defined deliverables make it easy to package your own offer
• Reporting for partners is part of the model rather than an afterthought

Cons

• SEO-focused, so the ads, the CRM and the review program need another vendor or your own team
• Standardized plans can fit awkwardly around a client with unusual needs
• Strategy beyond the plan, for a client who needs more, may have to come from your own team

Beyaoshy

Pros

• The whole local account run by one team, so SEO, ads and follow-up do not contradict each other
• Reporting in calls and appointments, which is easier to defend at renewal
• End clients own their accounts, so a handover does not turn into a fight over logins
• Affordable enough to leave the partner a real margin

Cons

• Not the right fit if you want SEO alone, at high volume, on a fixed plan
• Most of our depth is in the service businesses listed above rather than every category
• Because the scope is broader, onboarding asks more of you and the client up front

Matching the partner to the agency

A web host or software company with a large base of small customers wanting an SEO add-on. Boostability is built for exactly this. Volume, consistency and a product you can list alongside your others matter more than custom strategy.

An agency whose main product is SEO and whose team already handles everything else. Boostability again, as a capacity partner behind a defined line item.

An agency with a few dozen home service, remodeling or med spa clients who judge you on the phone ringing. That is where our model fits, because rankings alone rarely save that account at renewal.

An agency losing clients because leads arrive and nobody follows up. SEO will not fix that. A partner who runs the CRM and the review requests alongside the search work might.

Questions for any white-label SEO partner this month

With the new spam policies live, these are the questions we would put to any vendor, us included:

• Who writes the content, how is it reviewed, and how much is produced per client each month?
• Where do links come from, and can you see every one?
• What exactly happens on the Google Business Profile, and who has access to it?
• What does the client keep if they leave you, or if you leave the vendor?
• What does the report show besides rankings?

If you want to see what a full local account looks like when it is delivered under your brand, the details are on our partners page, along with how we approach local SEO and the Google Business Profile work that sits behind it.