For Agencies
White-label fulfilment, agency operations and scaling delivery.
Price AI work before support eats the margin
Where the hours really go on a white-label AI account, what generates the support tickets, and a pricing shape that survives the second year of delivery.
Budget the answering layer against a missed call
Budget season. What an AI answering layer costs once you count all six lines, and what a year of transcript review changed in the brief we write.
Where agency margin sits after the remedies
The search remedies landed on the 2nd and the platforms keep automating. What actually changes for a local client, and where agency margin lives now.
The reviews rule lands Monday. Fix the offer
The FTC rule takes effect on the 21st and AI is arriving as a bundle in the platforms. What to take out of an agency offer, and what to add.
When a client asks for AI-written pages
Clients want service pages written by ChatGPT. Where we use AI, where we refuse, and how to price content now that words are no longer the scarce part.
Holiday quarter reporting, and what to stop promising
A core update has finished, the Performance Max upgrades are done. What goes in client reports this quarter, and the promises to drop before renewals.
Google rewrites titles: two client conversations
Google has started rewriting page titles in results. What to check, what not to fix, and how to talk to clients about control you no longer have.
Search terms go quiet. What agencies change now
Google is hiding low-volume search terms from next month. How to rebuild client reporting, negative keyword work and what you promise in a proposal.
Turn the reading into a plan for your business.
Tell us about your business and your area. We will show you where you stand and which of this applies to you first.