Is SearchKings right for your Google Ads?

An owner who looks SearchKings up is usually asking a narrow question: who should run my Google Ads? SearchKings is built to answer exactly that one. The harder question sits a layer down. Is paid search the only thing that needs running, or are the calls you pay for also leaking through a thin Business Profile, a slow site or a phone nobody picks up after five?

For this piece we went through SearchKings’s homepage, its about page, several service pages, its FAQ and its terms and conditions, all as they stood on October 31, 2026. Every claim about SearchKings below comes from those pages, quoted where the wording matters.

What decides who should run your Google Ads

What decides it is how much of the road from search to booked job you want one company to answer for. A click passes through the ad, then a landing page or your Business Profile, then a phone or a form, then whoever answers, then the callback when nobody did. A paid search specialist owns the first step and reports on the rest. A full-service team owns more of the steps, and takes the blame for more of them.

Four questions sort most owners quickly:

• Are clicks the bottleneck, or answered calls? Better bidding cannot fix a phone that rings out.
• Does your profile hold up beside your ads? People who see an ad often check the map listing and its reviews before they call.
• Who will hold the ad account and the phone numbers if you leave? Those two decide how painful a change is later.
• What do you want in the monthly report? An ads report, or one that ties paid calls, organic calls and bookings together.

SearchKings in its own words

SearchKings’s about page calls it “a digital advertising agency that focuses on lead generation campaigns for small and mid-size businesses” and says plainly, “We offer a focused scope of services.” The menu matches. It lists Google Ads management, ChatGPT ads management, Call Intelligence, Local Services Ads, ecommerce advertising, SKTV for connected TV ads, web services, web hosting and maintenance, and a page for partners and franchises.

Its FAQ says it primarily manages search and display campaigns on Google Ads and Microsoft Advertising, and that it guides clients through Local Services Ads verification to earn the Google Verified badge. It names “deep, specialized expertise in home and professional services,” along with multi-location businesses and franchise networks. It also says it holds “the highest partnership tiers” with the big ad networks, naming Google Premier Partner and Microsoft Elite Partner, and that it won Google’s 2025 Google Ads AI Excellence Award for its call scoring work.

Where SearchKings is strong

Focus is the honest strength. A company whose menu is almost entirely paid media spends its days inside Google Ads and Microsoft Advertising, and its partner status with both networks says the ad platforms rate that work.

Call Intelligence is the other. The Call Intelligence page says it scores and summarizes calls, and the FAQ says it feeds that data back into Google’s bidding so the campaigns learn what a good caller looks like for your business. If a strong prospect calls and no appointment gets booked, it can send you an alert so your team can call back. Bidding toward callers who book, rather than toward clicks, is the right idea.

The terms are light. The homepage says “We work month-to-month with all clients,” and the FAQ says leaving takes three days’ written notice. Clients get a dedicated account manager and an app that shows campaign results and call data, and the FAQ expects only one to three hours of an owner’s time to get set up.

Two questions to settle before you sign

Who owns the Google Ads account. The FAQ answers this directly: “From day one, read-only access to your Google and Microsoft Ads accounts is available upon request,” and “Full account ownership is available after six months of active service.” Its terms and conditions say the advertising accounts it creates “shall remain the sole property of SearchKings” even when registered in the client’s name, until ownership is transferred. The FAQ gives the reason: it builds the accounts without an upfront charge and uses those first six months to recover the work. That is a coherent trade. Just know that being free to leave in month three is not the same as leaving with your account history in month three. The FAQ also describes a way to take the account earlier; read how it works before you sign.

Who owns the call-tracking numbers. The pages we read do not say. Those numbers sit in your ads and are often printed on landing pages too, and customers save them. Ask whether the numbers come with you if you leave, keep forwarding for a while, or stop working, and get the answer in writing.

One more thing to ask about is scope. The service menu has no page for Business Profile management, review requests or a CRM, and SEO has no page of its own, although the contact form offers “Search Optimization” as an inquiry type. If you need those, ask what is included and who does it.

SearchKings and Beyaoshy compared

The SearchKings column comes from its own pages as they read on October 31, 2026. The Beyaoshy column is what we can show about ourselves.

	SearchKings	Beyaoshy
Built for	Paid search lead generation for small and mid-size businesses	The whole path from search to booked job, for local, national and ecommerce businesses
Ads it runs	Google Ads, Microsoft Advertising, Local Services Ads, ChatGPT ads and streaming TV	Google Ads and Local Services Ads, Microsoft (Bing), Meta and TikTok
Beyond the ads	Websites, hosting and call scoring; ask about SEO, the profile and reviews	SEO, the Business Profile, reviews, the website and the CRM, run by the same team as the ads
Ad account ownership	Read-only access on request, full ownership after six months, per its FAQ	Opened in your name on day one; we work in it with the access you give us
Call-tracking numbers	Not stated on the pages we read; ask in writing	Set up in your name, so they stay with you if you leave
Missed calls	Alerts you when a strong caller did not book, so your team can call back	An AI receptionist answers when nobody can, and the CRM follows up
Reporting	An app and dashboard with campaign results and call scores	Calls and bookings by source, not just clicks and traffic
Track record and first step	Google Premier Partner and Microsoft Elite Partner, per its FAQ; a free evaluation for owners who already run Google Ads	Since 2015, 4,700+ businesses served; a free consult and a plan you keep whether or not you hire us

Pros and cons

SearchKings

• Pro: a team focused on paid media, holding Google’s and Microsoft’s top partner tiers.
• Pro: month-to-month terms, with short notice to leave.
• Pro: Call Intelligence scores calls and steers bidding toward the ones that book.
• Pro: a named account manager and an app for checking results.
• Con: full ownership of the ad accounts it builds waits six months.
• Con: the profile, reviews and a CRM sit outside its menu, so you may need a second vendor.
• Con: a missed-call alert still needs someone on your side to make the callback.

Beyaoshy

• Pro: the ad account and tracking numbers are yours from the first day, with no waiting period.
• Pro: one team sees how the ads, the profile, the reviews, the site and the follow-up affect each other.
• Pro: calls the crew cannot take get answered, then logged and followed up.
• Con: if all you want is a Google Ads manager, you are talking to a team that will also look at everything else.
• Con: we do not publish prices, so cost comes up on the first call rather than on a web page.
• Con: handing one team more of the business means its references matter more; ask for them.

Who SearchKings fits

• A plumbing or HVAC company that already wins on the map. The profile is busy, the reviews are steady and a dispatcher answers every call. Better paid search is the missing piece, and that is SearchKings’s whole focus.
• A franchise or multi-location group. Its FAQ names franchise networks and multi-location campaigns as a specialty, and it has a page for partners and franchises.
• A brand that wants streaming TV next to search. SKTV puts your commercials on streaming platforms alongside the search campaigns.
• An owner who wants to test an agency without a long contract. Month-to-month terms make that easy, as long as you understand the six-month account rule.

It is a weaker fit when the ads land on a profile with few reviews, a site that loads slowly on a phone, or a line that goes to voicemail at dinner time. Then you would be paying a specialist to send more people into the same leaks, and hiring others to fix them.

Where Beyaoshy fits

We are the route for owners whose gap is wider than the ads. One team runs Google Ads together with the SEO, the Business Profile, reviews, the website and the CRM, and nothing is handed to a subcontractor. The ad account, the tracking numbers, the domain, the site, the profile and the CRM are set up in your name from the start.

When a call comes in during a job or after hours, our AI receptionist answers it, books what it can and passes the rest into your CRM for follow-up. The monthly report counts calls and bookings by source, so you can see what the ad spend actually turned into.

See how we run Google Ads in your own account and how the AI receptionist covers the calls your crew cannot take. The page for business owners explains how we start, and our post on what to settle before anyone touches your ad accounts is worth reading before you sign with anyone.