Georgia HVAC marketing for Atlanta's two peaks, Savannah's long summer and the GA. REG. line

In Georgia the license belongs to a person, and that person qualifies the company. If they leave, the company stops conditioned air work until someone new qualifies it. A staffing change turns into a marketing job overnight.

The display rule says the business ceases conditioned air contracting until a new licensee qualifies it and every display of the number is changed. That means truck lettering, invoice and proposal templates, and any printed pieces still in use. Keep a list of every place the number appears, so a change takes days rather than weeks.

The person you choose matters too. Georgia's qualifier rule lets a licensee qualify only one company at a time. A licensed tech who already qualifies a side business cannot also qualify yours.

The unprofessional conduct rule adds a sales point. When a homeowner reasonably asks, you must give the name and license number of whoever supervises and does the work. A short "who comes to your house" note on the booking page answers that before anyone asks.

Georgia does not have one HVAC season. Atlanta has a real winter and a real summer. The coast and the middle of the state lean hard toward cooling. A budget split the same way in every city wastes money in at least one of them.

NOAA's 1991 to 2020 normals for the Atlanta airport show 2,531 heating degree days a year against 2,051 cooling degree days. Degree days measure how much heating or cooling a typical day calls for. By that yardstick Atlanta needs more heat than cooling over a year. Furnace and heat pump work is a second peak there, not a side line.

Savannah's airport normals run the other way, with 2,596 cooling degree days and 1,675 heating. Savannah also averages 80.5 days a year at 90°F or above. Atlanta averages 47.1.

Augusta's normals count 86.3 days at 90°F or above and 5.8 at 100°F. Augusta also logs 50.9 nights a year at freezing or below, the most of the five metros. It gets the worst heat and the hardest winter nights.

Macon is close behind with 85.4 hot days a year. Columbus logs 2,534 cooling degree days, almost as many as Savannah.

For the ad account that means three plans. Atlanta gets a second push from November to February. Savannah and Columbus start cooling spend earlier and stop later. Augusta and Macon keep no-cool and no-heat ads ready in the same year.

A rebate gives a homeowner a reason to book now. In Georgia the best-known program belongs to one utility, so the ad has to say who qualifies.

Georgia Power's home energy rebates offer up to $1,500 for converting to an air source heat pump, up to $75 for an HVAC tune-up and up to $600 for duct sealing. The homeowner must be a Georgia Power residential customer. They apply within 60 days of the paid-in-full invoice.

Many Georgia homes buy power from an electric membership corporation or a city utility instead, and this program does not cover them. So the heat pump page asks "Who sends your power bill?" before it mentions money. Before we write that copy, we check which utilities serve your ZIP codes and what each one offers.

Georgia Power keeps a contractor search on its rebate site, and some rebates need an enrolled installer. Being listed there is a lead source on its own. Saying "Georgia Power approved" without being enrolled is a problem with Google's ad policy, which bars implying support from an organization you do not have.

It is a problem under state law too. The Fair Business Practices Act bars claiming sponsorship or approval that a service does not have.