Florida med spa marketing that prints the 72-hour line on every free consult ad

If a Florida ad offers anything free or discounted, it has to carry a refund notice. Most med spa ads do exactly that, so this is the first thing we check.

Florida's free-service ad law covers physicians, nurses and electrologists, among other licensees. Any ad for a free, discounted or reduced-fee service, exam or treatment by one of them carries a fixed statement. It must sit in capital letters, set apart from the rest of the text.

The statement tells the patient they may refuse to pay, cancel payment or get their money back for any other service done within 72 hours of answering the ad. That is the free consult that turns into a same-day syringe. It is also the intro price on a new-client post and the package discount in a text blast.

One exception helps deal sites. A directory whose main purpose is discounted services may print the statement once, prominently, instead of beside every listing. A social post or a search ad gets no such pass. So we put the line on the landing page, in the ad image and in the booking confirmation.

Florida does not license a med spa as a business. What an ad can honestly show is who treats the client and what license each of them holds.

A 2026 bill would have changed that. The Senate's page for SB 1728 records its death in the Health Policy committee on March 13, 2026. The matching House bill ended that day too. A "state-licensed med spa" badge points to a license that does not exist.

Body contouring menus need one more look. Florida requires an office where a physician removes more than 1,000 cubic centimeters of fat by liposuction, or performs Level II or III office surgery, to register with the Department of Health and pass an inspection before it opens to that work. A physician who does those procedures anywhere else, other than a licensed hospital or surgery center, faces a $5,000 fine per incident under Florida's office surgery law.

Our check is short. Any page that names liposuction also names the registered office where it happens. Pages for treatments that need no registration say nothing that suggests surgery.

Florida's main privacy law skips almost every small business. One clause does not, and a med spa's booking page is where it applies.

The full law only binds companies with over $1 billion in yearly revenue, under the Florida Digital Bill of Rights definitions. Those definitions also count a physical health diagnosis as sensitive data, along with location precise to within 1,750 feet.

The sensitive data clause has no revenue floor. A for-profit business that collects personal data in Florida needs the person's consent before it sells their sensitive data. A business that does sell it posts this notice: "NOTICE: This website may sell your sensitive personal data."

A pixel on a page about treating melasma, or a skin quiz that asks about a condition, can carry that kind of data. Only the Attorney General enforces the law, at up to $50,000 per violation, and the enforcement section gives clients no right to sue under it. We list each tag on the booking path, what it sends and where, and your lawyer decides what stays.