Florida law firm marketing filed before it runs and tied to the offices you really staff
A free plan that sorts every ad you run into filed, exempt or due, matches each city page to an office the Bar would count, and reads your Spanish ads line by line.
- A list of every live ad and boosted post, marked filed, exempt or due, with the 20-day date for each new one
- City pages and ads matched to the offices you staff, so none implies an office the Bar would not count
- Spanish ads, letters and intake scripts checked for the required lines in Spanish and the 30 and 60-day waits
- An honest evaluation, with no obligation to hire us
- You own every account, domain, profile and CRM
- One team since 2015, nothing subcontracted
- 4,700+ businesses served
The 60-second version
- Paid Florida ads go to the Bar 20 days before they run, while your own website and its pop-ups are exempt from filing.
- Every ad names a city with a real, staffed office, and a page for another city may only say a lawyer is available there by appointment.
- After a car crash, targeted contact waits 60 days under state criminal law, longer than the Bar's 30-day letter rule.
- Since March 2023, most negligence claims have two years, and more than half at fault recovers nothing.
The first five jobs in a free Florida law firm plan
Mark every running ad filed, exempt or due
We list each paid ad, boosted post, billboard and letter, then mark it filed, exempt as safe-harbor or website content, or due. Anything due gets a date 20 days ahead.
Match each city page to a staffed office
We read every city page and local ad for the office it names or hints at. Where no bona fide office exists, the copy changes to a true "available by appointment" line.
Bring injury pages up to the 2023 rules
Deadline answers move to two years for negligence, fault copy reflects the new more-than-half cutoff, and intake asks the accident date first.
Hold targeted contact to day 31 and day 61
Any letter, email or message aimed at a named person waits out the Bar's 30 days, and car crash contact waits out the state's 60. Public ads keep running.
Pair each Spanish ad with its English filing copy
Each Spanish ad gets its required lines in Spanish and an English translation ready for the Bar, plus a Spanish speaker on the intake line.
Which Florida ads wait for the Bar, and which a firm can post today
Most paid ads need the Bar's eyes before anyone else sees them. Your own website does not. Knowing which is which keeps a new campaign from sitting idle while you wait.
The Florida Bar's filing page gives the timing. Paid TV, radio, print and online ads are filed 20 or more days before they first run. Unsolicited letters and emails are filed too. The 20 days cover a 15-day review and five days for mail.
- Exempt from filing. The firm's website and the pop-ups on it. An ad that holds only the safe-harbor facts the rules list, such as names, office locations, phone numbers, hours and years in practice.
- Filed every time. A paid search ad, a display banner, a billboard, a radio spot, a direct mail piece.
- New since July 2026. Filings may go through the MyFloridaBar member portal instead of a mailed disk and check.
The fees and the rule on edits are on our law firm marketing page. The habit that saves money is simple. Write a month of creative at once, file it together, and launch it on day 21.
A Tampa or Jacksonville page needs a real office behind it
A firm can rank in a city where it has no office. It cannot say or hint that it has one there. That rule shapes every city page and every local ad.
The Bar's required-content rule asks each ad to name the city, town or county of a bona fide office. The comment to the rule defines one. It is a place where the firm expects to deliver legal work in a substantial way, on a regular basis. An office with little or no full-time staff, where no lawyer works on a regular basis, does not qualify.
The same comment leaves an honest path open. A page may say the lawyer is "available by appointment" in a city, or names a "satellite" office there, when that is true. So an Orlando firm can build a Tampa page that says where the work happens and when a lawyer meets clients in Tampa.
Florida's large metros make this matter. Jacksonville is the state's only city over one million people, at 1,017,689 in the Census Bureau's 2025 city estimates. A Miami or Orlando firm that wants a page there has to tell the truth about where its office is.
Day 30, day 60 and the crash report: reaching people after a Florida wreck
After a crash, a firm may advertise to everyone. It may not write to the people in the wreck right away. Two separate clocks start, and the longer one carries a felony.
The Bar's direct contact rule bars a letter or email about an accident until 30 days have passed. After that, an email's subject line begins with "Advertisement". A letter prompted by the crash must say how the lawyer learned about it.
Florida's insurance fraud law goes further for car crashes. For 60 days, no person may solicit someone involved in the accident for a tort or PIP claim. The only exception is advertising aimed at the public. Breaking it is a third-degree felony, and it applies to lawyers like anyone else.
Florida's crash report law keeps the names in a report confidential for those same 60 days. The people involved, their lawyers and insurers can see it early. Release in that window is tied to a sworn promise that the report will not be used for commercial solicitation.
What this means for your marketing: search ads, Local Services Ads, TV and billboards answer people who look for you. A list of names from last week's crashes is a different thing. This summary is not legal advice. Confirm with counsel before any targeted mail, text or message.
The Bar and statute lines a Florida law firm's ads must meet
- When an ad goes to the Bar
- Paid TV, radio, print and online ads, 20 or more days ahead, unless the content is only safe-harbor facts (the Bar's filing page)
- Your own website
- Exempt from filing, pop-ups included, but still held to every content rule
- A city in every ad
- The city, town or county of a bona fide office of the lawyer who will do the work (the Bar's required-content rule)
- Letters after an accident
- None until 30 days have passed, and an email's subject line starts with "Advertisement"
- Car crash contact
- A felony within 60 days by any means except advertising aimed at the public (Florida's insurance fraud law)
- Negligence deadline
- Two years for an action founded on negligence (Florida's time-limit law)
- Hurricane property claims
- Notice within one year of landfall, or 18 months for a supplemental claim
Has the Bar reviewed every ad you are running?
Send the ads, letters and city pages you run now. The free plan starts with the filing list, the office check and the 2023 injury rules.
Your free plan for Florida starts with:
- Mark every running ad filed, exempt or due
- Match each city page to a staffed office
- Bring injury pages up to the 2023 rules
A Florida law firm's year, by storms, road miles and the filing lead time
A reasoned calendar, not search data. The storm months follow the National Hurricane Center's season and peak. The injury months follow national road miles from the FRED series, where July 2025 had the most and February the fewest. Each month's ads go to the Bar 20 days ahead.
- January: Steady
- February: Slow
- March: Steady
- April: Steady
- May: Steady
- June: Busy
- July: Busy
- August: Busy
- September: Peak
- October: Peak
- November: Busy
- December: Steady
- June 1
- Hurricane season opens and runs to November 30. File storm-claim ads before it starts.
- July
- The most vehicle miles of the year nationally in 2025, so injury intake should be fully staffed.
- Mid-August to mid-October
- Most Atlantic storm activity, with September 10 the peak.
- Each landfall anniversary
- The one-year notice deadline for that storm's property claims.
- February
- The fewest vehicle miles of the year. A good month to file next quarter's creative.
What the 2023 tort reform changed on injury pages and intake calls
Florida changed the clock and the fault rule for most injury cases in 2023. Pages and intake scripts written before then may now tell callers the wrong thing.
The 2023 tort reform bill took effect March 24, 2023. Florida's time-limit law now lists an action founded on negligence under "within two years".
Florida's fault rule adds a cutoff. Under the comparative fault law, a person found more than 50 percent at fault for their own harm recovers nothing. Medical negligence cases are left out of that cutoff.
- Deadline pages. Every "how long do I have" answer should give two years for negligence, with the date the clock starts.
- Intake. Ask the accident date first. A caller close to the two-year mark goes to a lawyer the same day.
- Ad copy. "Even if you were partly at fault" now needs care, since more than half at fault means no recovery.
One more change touches referral habits. Florida's medical damages law lets the defense ask whether a claimant was treated under a letter of protection and who made the referral. A page that promises "we send you to our doctors" now reads like evidence.
Spanish ads in Miami-Dade and Orlando follow the same Bar rules in both languages
A Spanish ad gets no shortcut. Every line the rules require in English has to appear in Spanish too, and the Bar reads the filing in English.
The Bar's language rule says required words appear in the language of the ad. When an ad mixes languages, they appear in each one. The filing itself carries an accurate English translation, per the Bar's filing page.
Two metros show why it matters. The Miami metro gained 93,450 international arrivals in the twelve months ending July 2025, per the Census Bureau's 2025 metro estimates. The Orlando metro grew by 37,690 that year, the largest numeric gain of any Florida metro, and 30,785 of that gain came from international migration.
- Results disclaimers. A Spanish testimonial needs its "you may not get the same result" line in Spanish.
- Intake. If the ad is in Spanish, the person who answers the phone at 9 p.m. should speak it.
- Letters. The word "Advertisement" and the background statement belong in Spanish on a Spanish letter.
Hurricane claims run on a one-year clock that starts at landfall
Property-claim firms in Florida get a second wave of calls after every storm. Many of those owners are racing a deadline they have never heard of.
Florida's property claim notice law bars a new or reopened claim unless the insurer had notice within one year of the date of loss. A supplemental claim gets 18 months. For a hurricane, the date of loss is the day it made landfall.
That turns each landfall into a date to plan around. Content and ads that explain the deadline belong in the months before each anniversary, aimed at the counties the storm hit. The National Hurricane Center puts most Atlantic activity between mid-August and mid-October, so a fall storm's anniversary lands in the same busy weeks the next year.
Homeowners also carry these claims themselves now, since newer policies void assignment of benefits. Our Florida roofing page explains that change for the contractors on the other side of the claim.
Florida law firm questions about filing, offices, crashes and claims
Can we run a Tampa page if our only office is in Orlando?
Yes, if the page does not say or imply a Tampa office. The Bar's rule comment allows "available by appointment" or a true satellite office line. Name the Orlando office as the place the work is done.
Is a Facebook ad about car accidents a solicitation under the 60-day law?
Florida's insurance fraud law exempts advertising aimed at the public, which is how a general ad works. A message sent to a person you know was in a crash is different. Ask counsel before targeting anyone by name.
Our injury pages were written before 2023. What needs to change?
Any deadline answer, since negligence now has two years. Any fault copy, since more than half at fault now means no recovery. And any line about sending clients to particular doctors, since referrals can now come up in court.
Do we file a Spanish radio spot with the Bar in Spanish or English?
Both. The filing includes the spot and an accurate English translation. The required statements also have to be spoken in Spanish in the spot itself.
Can we buy crash reports to send letters?
Not to reach people in the first 60 days. The report is confidential then, open to the people involved, their own lawyers, their insurers and a few others, and release is tied to a sworn promise not to use it for solicitation. After day 60, the Bar's letter rules still apply.
When should storm-claim ads go to the Bar?
File them 20 or more days ahead. For a hurricane, that means having claim-deadline ads filed and waiting before June 1, so they can start soon after a landfall.
Could your firm's ads survive a Bar reviewer's read today?
Five yes-or-no questions about your filings, offices and intake. Your answers stay on this page.
Answer all five to see where you stand. Your answers stay on this page.
Sources
14 cited
Rules and figures on this page trace to these pages. None of it is legal advice; confirm anything that affects your license or your ads with the agency or your counsel.
- The Florida Bar, Lawyer Advertising Filing Requirements
- Rules Regulating The Florida Bar, Chapter 4 (October 1, 2026), Rules 4-7.12, 4-7.18 and 4-7.19
- Florida Statutes 817.234 (2026), false and fraudulent insurance claims, subsection (8)
- Florida Statutes 316.066 (2026), crash reports
- Florida Senate, HB 837 (2023), chapter 2023-15, effective March 24, 2023
- Florida Statutes 95.11 (2026), limitations other than for real property
- Florida Statutes 768.81 (2026), comparative fault
- Florida Statutes 768.0427 (2026), medical expenses and letters of protection
- Florida Statutes 627.70132 (2026), notice of property insurance claim
- National Hurricane Center, Tropical Cyclone Climatology
- Census Bureau, Vintage 2025 city and town population estimates (Florida rows)
- Census Bureau, Vintage 2025 metro area estimates and components of change
- Federal Reserve Bank of St. Louis (FRED), FHWA vehicle miles traveled, monthly
- Supreme Court, Florida Bar v. Went For It, Inc. (1995), via Cornell LII
Where to read next
Send the ads, pages and letters you run in Florida
Send your website, the paid ads and boosted posts running now, any letter or email template, and the cities where a lawyer meets clients. We mark each one and send back the order we would fix them in.
- A free consult. A real conversation about your business, your area and what is not working yet.
- An honest evaluation. Where you stand in search, ads and follow-up next to the businesses you lose customers to.
- A plan you keep. What we would fix first and why. It is yours whether or not you work with us.
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