Websites & Conversion
Sites that load fast, rank, and turn visits into calls and bookings.
Google says optimizing for AI is still SEO
Google published guidance on its generative AI features and called the work plain SEO. What to stop buying, and what the end of FAQ rich results changes.
The local website that earns its keep
Five standards we hold a local business site to: speed, real photographs, a page per service, booking that works after hours, and readable structure.
Holiday tables, catering and the direct order
Party bookings and catering inquiries land in the next three weeks. The listing fields, photos, reservation link and ordering path to fix now.
What the overlay order means for practice sites
The FTC has ordered an accessibility overlay vendor to drop its compliance claims. What to check in your practice footer, contract and booking path.
A year-end content audit for a local site
Another core update is rolling and site reputation enforcement just widened. The page by page audit we run on a local business site before January.
Dental site accessibility is now a legal question
A new federal rule names WCAG 2.1 AA out loud. What to fix in a practice website at the source, and why we do not install an overlay widget.
A core update, new spam policies, and INP
Google's March core update is rolling out with three new spam policies, and INP becomes a Core Web Vital this week. What to check and what to leave alone.
Where your profile website traffic should land next
Google turns off Business Profile websites on 1 March. How to choose the page that replaces it, move the traffic, and update every listing that carries it.
Why a project write-up beats a tips post
Thin advice posts keep losing ground on contractor sites. Why one finished project outranks ten tips posts, and how to produce one every month.
Measurement after Universal Analytics stopped
Universal Analytics stopped on 1 July and Apple will strip tracking links this fall. The measurement we rebuilt on client sites, step by step.
Two weeks left on Universal Analytics
Universal Analytics stops processing data on 1 July. The last-call checklist: what to export now, what history you lose, and what to verify in GA4.
The site audit we run before the new year
Speed, structure, service pages and forms. The audit we run on local business websites in November, and the quiet leaks it finds most often.
Another quality update, and your city pages
Google finished another product reviews update. Why local sites with thin service pages and a stack of city pages should read that as a warning.
Expanded text ads end Thursday. Here is the plan.
After 30 June you cannot create or edit expanded text ads. How to move a local search account to responsive search ads without losing what worked.
Universal Analytics now has an end date
Google says Universal Analytics stops processing data on 1 July next year. Here is the migration order we are running for local clients, step by step.
How to read a core update without panicking
Google's June core update is rolling out in two parts and page experience starts within days. How we read the movement before we change anything.
Five site fixes before the page experience update
Google starts the page experience rollout mid-June. The five fixes we are making on local business sites now, and the ones we are deliberately skipping.
Google Analytics 4 is now the default property
Google Analytics 4 is now the default for new properties. Why we are tagging both on local business sites this month instead of switching over.
Core Web Vitals: what to fix and what can wait
Google just named three metrics for how a page feels to use. Here is what we are fixing on local business sites now, and what we are leaving alone.
Turn the reading into a plan for your business.
Tell us about your business and your area. We will show you where you stand and which of this applies to you first.