AI Search
AI Overviews, AI Mode, ChatGPT and how local businesses show up in answers.
Where answer engines get local recommendations
Run the same fifteen prompts through two engines, log who is named and what is cited, and you will find the records quietly answering on your behalf.
Google says optimizing for AI is still SEO
Google published guidance on its generative AI features and called the work plain SEO. What to stop buying, and what the end of FAQ rich results changes.
The local website that earns its keep
Five standards we hold a local business site to: speed, real photographs, a page per service, booking that works after hours, and readable structure.
How patients find a dental practice now
The map, the answer, the reviews and the phone are the four doors into a practice. Which ones you control, and what to fix in each this spring.
Fewer clicks, more answers: the plan for 2026
Our plan for the year in the accounts we run: what fewer clicks actually did to local demand, what has not changed, and the order we are doing the work in.
Your reviews are being read by software
Five things owners still believe about reviews and hours that stopped being true once software started doing the browsing and the booking.
Build your report backwards from the booking
AI Mode clicks now sit inside Search Console totals. How we build a local report from booked work back, so the mid-year numbers still mean something.
What we switch on in a local Ads account
Google I/O and Marketing Live are days away. The automation we run in a local Google Ads account, what stays off, and how we judge the rest.
AI Mode is here. Get named, not just ranked
Google put AI Mode in Labs and started a core update. What we are checking on client listings, and why being named now matters as much as ranking.
Two core updates, and next year's local budget
Google finished one core update on the 5th and started another on the 12th. What we are budgeting for next year, and three things that did not change.
AI Overviews are live. What local results do now
Google turned AI Overviews on for everyone this week. What changed above the local pack, where the early answers get it wrong, and what feeds them.
Planning around AI answers and consent
Google announced Gemini and the FCC adopted a one-to-one consent rule. How we are planning local visibility and lead capture for next year.
AI in search, and what we are not changing
Google showed an AI answer above search results at I/O and AI-written ad assets at Marketing Live. What a local business should do now, and what can wait.
What a chat answer does to local search
Microsoft is adding OpenAI models to its products and Google says answers are coming to Search. What a single answer would change for a local business.
Turn the reading into a plan for your business.
Tell us about your business and your area. We will show you where you stand and which of this applies to you first.