Google Business Profile
The profile that decides who wins the map, and everything Google changes about it.
Where answer engines get local recommendations
Run the same fifteen prompts through two engines, log who is named and what is cited, and you will find the records quietly answering on your behalf.
The mid-year audit of your local presence
Half the year is gone. The profile fields, listings, photos, hours and unanswered questions we go back over in July, in the order we work through them.
Fewer clicks, more answers: the plan for 2026
Our plan for the year in the accounts we run: what fewer clicks actually did to local demand, what has not changed, and the order we are doing the work in.
Six weeks left: posts, reviews and January
The holiday posts, the review recovery habit and the January pages that decide whether your first week back in the new year is booked or quiet.
Holiday tables, catering and the direct order
Party bookings and catering inquiries land in the next three weeks. The listing fields, photos, reservation link and ordering path to fix now.
Your reviews are being read by software
Five things owners still believe about reviews and hours that stopped being true once software started doing the browsing and the booking.
AI Mode is here. Get named, not just ranked
Google put AI Mode in Labs and started a core update. What we are checking on client listings, and why being named now matters as much as ranking.
Listing fields that quietly cost you calls
The February profile audit we run for local clients: categories, services, hours, attributes and photos, and the fields that quietly lose calls.
Where your profile website traffic should land next
Google turns off Business Profile websites on 1 March. How to choose the page that replaces it, move the traffic, and update every listing that carries it.
Apple Maps is worth claiming this year
Apple Business Connect launched this week. What it does, whether it deserves your hour, and the order we are fixing local listings in this year.
The app retires, and Google edits your hours
Managing your Google Business Profile from Search and Maps now the app is going away, plus what to do when Google changes your hours for you.
The vicinity update and your business name
Local results pulled closer to the searcher and keyword-stuffed names lost their lift. How we are planning next year around proximity and reviews.
Performance Max is open to every advertiser
Performance Max just reached general availability and it serves on Maps. Why your listing decides whether the campaign has anything good to work with.
Call history on your listing, and the review ask
Google My Business is adding call history. How to read the answered and missed calls, and how to build a review ask the front desk keeps.
Listing messaging, and the safety attributes
Google My Business messaging now works from Search and Maps on desktop. How to turn it on, who answers, and which safety attributes to set.
Budgeting local search for a reopening year
A core update is rolling out and vaccines are close. What we are telling owners and agency partners to budget for local search in the year ahead.
Restaurant listings before the patios close
Outdoor dining ends in weeks. The hours, attributes, ordering links, gift cards and photos that decide who gets the winter takeout order.
Google My Business added COVID attributes. Update yours.
Google My Business now has attributes for curbside pickup, delivery and online appointments. What to set, in what order, and what to skip.
Temporarily closed or reduced hours on Google
Google paused reviews and Q&A and added a temporary closure status. How to choose the right listing status this week and what to publish instead.
What we are changing in local search this year
Core updates, a results page that answers for you, and tracking that keeps getting harder. The four shifts in our local search work this year.
Turn the reading into a plan for your business.
Tell us about your business and your area. We will show you where you stand and which of this applies to you first.